Driver’s eyes always fixed on cars ahead and bumpers emerged as a new space of meaning. There are many kind of bumper sticker messages, such as decorations of pride in children, religion, or teams. The interesting things is that they aren’t originally designed to sending messages. There are other emergent message spaces like subway, elevators, and men’s rooms. Thanks to the message space, you don’t have to gaze at people who sit across from you when you get on a train. We don’t spend much time thinking about how to emerge these spaces and we think that it is a part of social reality. In fact, T-shirts are easy to mass-produced, but now we express our own messages by wearing them. In addition, gas pump became a space of meaning. Now we can