ipl-logo

Burger King Case Study

895 Words4 Pages
Name: Mohammed Al-Arbash
ID: 2015-00109
Course: Arab culture
The globalization of burger king This essay will be focusing on the burger king restaurants that have opened in Kuwait. We will be covering the requirements the restaurant needed to start-up in Kuwait and the adjustments to adapt, the changes and complications they faced to succeed in the Kuwaiti culture. Also, we will state the primary location on where the business first opened and the year it was founded in Kuwait. In addition, we will briefly mention the Islamic customs it had to place to gain clients. Burger king is the second most popular fast food chain restaurant in the world. The business started in the USA in 1954. The business was founded by the following Individuals: David Edgerton and James McLamore. The first headquarter was in Miami-Dade County, Florida in the United States. In 1959, the business started expanding their restaurant inside the US. In 1969, the growing fast food restaurant chain started going out the region such as Canada, Australia, Europe, etc. In the 1970’s, it was the most prominent year the company has experienced. It was the golden age of fast food specially burgers and fries, which are their main courses, the restaurants business revolved around this type of food that they served. In early 1980’s, the restaurant started to lose customers because of the medical issues with fast food diets which clearly began causing obesity and heart attacks. In 2011, the company started a
Show More
Related
3430 Words | 14 Pages

Background Information Born in the city of Atlanta, Georgia in 1967, the fast-food restaurant, Chick-fil-A, rapidly set its mark. Founder, S. Truett Cathy, began the chain with the focus of establishing a strong business model. Originally, Cathy opened a restaurant with his brother known as the Dwarf Grill in Hapeville, Georgia,1946 (History, Chick-fil-A). Later the business expanded into new branches, and Chick-fil-A was born.

Read More
1516 Words | 7 Pages

It was originally established in the United States, but now reaches into Canada as well. Dave already owned the major fast food business Wendy’s, so the news of it forming spread very fast (David

Read More
507 Words | 3 Pages

In 1953, Joe Andrews, Sr. became the first non-founder franchise owner with a location in Alice, Texas.

Read More
2622 Words | 11 Pages

As they collect huge amounts of profits through the food they make for their customers, their popularity increases. In terms of money, they tend to get competitive with each other; thus, they try to upgrade their food to a more healthy direction to attract more customers,

Read More
760 Words | 4 Pages

1. In the broader context (not specific to Dollar General), what is KKR’s investment strategy? What are the challenges KKR will encounter to make its investment in Dollar General successful? How could KKR add value to Dollar General?

Read More
1450 Words | 6 Pages

Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

Read More
225 Words | 1 Pages

The first time I have heard of the Chick-fil-A Franchise Opportunity was in the discussion about good opportunities of starting business in the Facebook community. My interest in different business opportunities to bring a change to my life prompted me to check what Chick-fil-A Franchise could offer to a motivated individual committed to developing one’s own business and making it successful entrepreneurships experience. I have studied a list of the top-ranking global franchises, their profiles and the industries they operate in. The American Franchisee Association was also a helpful resource for learning more about franchise opportunities. Out of the one hundred companies and corporations listed, eight represent franchises that are

Read More
1591 Words | 7 Pages

Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

Read More
1355 Words | 6 Pages

It is a chain store operation headquartered in Melbourne. The business was started with a single store in Melbourne in 1974 and grew to 10 stores by the time it was acquired by the Existing Shareholders in August 2000.

Read More
360 Words | 2 Pages

Hailed as one of the top fast food restaurants throughout several customer satisfaction surveys garnering a highly loyal customer base, In-N-Out Burger is a well known regional American chain of fast food restaurants primarily based in Southwest America and the West Coast. Founded in 1948 in Baldwin Park, California by Harry Snyder and Esther Snyder, this chain started in California and slowly expanded its reach into all of California, as well as Nevada, Texas, Utah, Arizona, and Oregon. As expansion grew, the chain later opened several distribution centers located in Lathrop, California; Draper, Utah; Phoenix, Arizona; and Dallas, Texas, which will be providing the potential for future expansion into the other parts of the United States.

Read More
1587 Words | 7 Pages

Fernando was from Porto, Portugal, and his family had emigrated to South Africa. The restaurant was then named after Fernando himself, and his son, who is also called Nando. The first restaurant was opened in Rosettenville, Johannesburg. The first international store was opened in 1992 in Earling West London. By 1997 there were 71 stores in South African and 46 stores worldwide and in 2012 the 1000th store was opened worldwide.

Read More
1601 Words | 7 Pages

McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go.

Read More
982 Words | 4 Pages

Throughout the last few decades, fast food companies have started popping out everywhere. With the

Read More
1482 Words | 6 Pages

Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

Read More
1626 Words | 7 Pages

Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since.

Read More

More about Burger King Case Study

Related Topics

Open Document