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Burger King Communication Strategy

735 Words3 Pages

Bermal Kaplan
2011501156
Business Communication Assignment 1
Introduction …………………..…………………………...…………………… 3
Background Information …………………………………………………….... 3
Burger King ……………………………………………………………………. 4
Menu Adaptation …………………………………………………………….... 4
Communication Strategy ………………………….…………………………. 5
References …………………………………………………………………….. 6

Introduction
Multinational companies concerning adapting themselves to the market plays a crucial role in today`s modern world. When it comes to the fields of culture, international marketing and adaptation, it is seen that companies has different communication strategies in each countries. This assignment will try to explain to understand, how the cultural factors affect the global companies communication strategies in each country. Turkey will be given as an example of the country and Burger King will be the …show more content…

I was living with one turkish, one asian girl and also one girl from U.S. Sometimes we were cooking together, I liked the food more which my turkish friend did:however, the food other girls made always something different for my taste. And then, I figure out that sometimes to make business with only one standardization strategy might fail. Moreover, to meet customers` expectations from different areas, the adaptation strategy would be the best for this reason to understand of customer`s needs very well. Therefore, companies might choose their communication strategy according to customer`s cultural feature.

Burger King
Founded in 1954, Burger King® is the second largest fast food hamburger chain in the world. It got a success pretty fast and started to spread all over the world. It was established in Turkey in 1995 in Etiler, Istanbul. All communication strategy arrange according to their potential customers in Turkey. Menu

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