Geraldson D’Haiti Professor Leslie Francis Business 201 December 17 ,2017 Module D Social Media is defined as forms of electronic communication through which users create online communities to share information, ideas, messages and other content. Social media marketing refers to all content (images, videos, etc.) that is specifically formatted for social media platform environments. The benefits of social media include: creativity, inexpensiveness, ease, direct communication, etc. Social Media marketing allows you to integrate your current marketing strategies without having to replace them. For example, you can determine what channels your target customers are using to talk to their peers by analyzing results of your target market research. By balancing use of social media, you can effectively juggle the time required to manage social media platforms with other aspects of growing your business. Social media jargon refers to some of the terms associated with social media. An example of a social media jargon term used is profile, the front page of your business …show more content…
population regularly used social networks in 2015. Currently in the year 2017, one must assume that percentage has skyrocketed since. A social network is a form of social media that gathers large bodies of data, provided by social network users themselves. Social network helps to create advanced targeting options to help identify new potential customers. Social media platforms is a platform you choose that will have a significant impact on your eventual outcomes. Some of these platforms include: Facebook, Pinterest, Twitter, Youtube, Instagram, etc. One of the many benefits that lie within social media platforms is that new social media networks and supporting resources are constantly popping up, therefore, as a business owner you have to stay aware of how all media outlets are growing, changing, and how your target markets are using