Written Assignment Unit 7 Bus 2201-01 Principles of Marketing University of the People Instructor: Mrs K.Cuttita Date: May 29, 2024. Title: Exploring Sales Promotion Tools: Strategies and Infrastructure. Introduction: Sales promotion is a crucial aspect of marketing strategies employed by businesses worldwide to stimulate consumer demand and drive sales. In this discourse, we delve into three common sales promotion tools utilized in countries like the United States, exploring their effectiveness, implications, and the infrastructure necessary for their implementation. Understanding Sales Promotion Tools 1. Coupons: Coupons are a time-tested method to incentivize purchases by offering discounts or special deals to consumers. …show more content…
What is the difference between a'smart' and a'smart'? Digital Platforms for Online Coupons: With the increasing prevalence of e-commerce and digital marketing, businesses need robust digital platforms to distribute and manage online coupons effectively. This infrastructure includes secure websites and mobile apps where customers can access and redeem coupons, as well as backend systems for coupon management, tracking, and analytics. Investing in user-friendly interfaces, secure payment gateways, and data analytics capabilities is essential to ensure the success of online coupon promotions. 3. What is the difference between a'smart' and a'smart'? Loyalty Program Management Systems: Loyalty programs require sophisticated infrastructure to enroll customers, track their purchases, and reward them for their loyalty. This infrastructure includes customer relationship management (CRM) software and loyalty program management platforms that can capture and analyze customer data, automate reward delivery, and facilitate communication with program members. Additionally, businesses may need to integrate loyalty program systems with their point-of-sale (POS) systems or e-commerce platforms to ensure seamless integration across …show more content…
(2019) The 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the The Loyalty Report 2019. Retrieved from https://www.bondbrandloyalty.com/insights/2019/02/the-loyalty-report-2019/ • Hui, S. K., & Bradlow, E. T. (2009). The Impact of Rebates on Profits and Consumer Behavior in the Automobile Industry. Journal of Marketing Research, 46(6), 766–779. https://doi.org/10.1509/jmkr.46.6.766 Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson. Lee, E. (2016). The 'Secondary' of the 'Secondary'. The effects of coupon types on purchase intentions in the fast-casual restaurant industry. International Journal of Hospitality Management, 53, 28–36. https://doi.org/10.1016/j.ijhm.2015.11.008 Tanner, J. Raymond & Co., M.A. (2016). The 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the ' Principles of marketing. Open Textbooks for Hong Kong. Licensed under a Creative Commons by NCSA. Read online at: