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Business Analysis: Chevrolet Cruze

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The 2017 Chevrolet Cruze adds liftback and diesel options.

Car sales are getting clobbered in a market where SUVs and pickup truck growth continues to expand. Even as we finish yet another strong sales year, manufacturers are shifting production capacity away from cars in favor of the vehicle types consumers want.

Yet, brands such as Toyota, Ford, Hyundai, Honda, Chevrolet, Volkswagen, Nissan, Kia, and Mazda are not retreating from segments that provide a logical entry point to each brand. Both subcompact and compact cars afford a sensible gateway for manufacturers, enticing consumers to buy new and, hopefully, win their continued affection for decades to come.

2017 Chevrolet Cruze

The 2017 Chevrolet Cruze is a compact model, originally available as a sedan since its 2011 US release, but is now supplemented by a hatchback and will soon offer a diesel variant. Both changes could reverse a recent slide in sales, one that saw double-digit losses throughout the 2016 calendar year. Some of that drop can be attributed to a shift in customer tastes, while a case can also be made for customers opting for the midsize and vastly improved Malibu sedan. …show more content…

The hatchback is offered in just two grades: LT ($22,115) and Premier ($24,350). All L, LS, and LT models come with a six-speed manual transmission; add approximately $1,000 for the automatic (not offered with the L). Prices include a $875 destination

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