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Business Analysis: Dick's Sporting Goods

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Richard “Dick” Stack founded Dick’s Sporting Goods in 1948 in Binghamton, New York. It is a large Fortune 500 retail company that sells sporting equipment, athletic apparel and assorted accessories from leading brands. The company owns and operates specialty stores Golf Galaxy, Field & Stream, and True Runner that serve both beginners and athlete enthusiasts. i. Major competitors 1) The Sports Authority 2) Big 5 Sporting Goods 3) Wal-Mart Stores Inc. ii. Corporate strategies Dick’s (referred to as DKS) believes in a three pronged approach in regards to Corporate strategies. ● Quality and Authenticity DKS presents itself as a vendor of high quality authentic equipment, apparel and footwear. By having such dependable and …show more content…

You should consider and highlight any key differences and potential similarities between the company you selected and the industry or key competitor in terms of: i. Core products/and or services: 1. Similarities: Full range of both indoor and outdoor sports products: apparel, equipment, footwear, & sports accessories 2. DKS: Offer more well-known brands and a wide-variety of private brands, such as Field & Stream, Quest, and DBX 3. Big 5 Sporting Goods: Offer private label brands actually owned by Big 5 licensed from third parties; trademarks include Pacifica and Rugged Exposure ii. Supplier relations 1. Similarities: Partnered with well-known brands, such as Asics, Adidas, Nike, Columbia, and Under Armour 2. DKS: a) Purchase from approximately 1,500 vendors, with Nike representing 19% and Under Armour 12% of merchandise purchases b) Purchases are made on a short-term purchase bias 3. Big 5 Sporting Goods: a) Purchase goods from approximately 800 vendors; only one vendor represented more than 5% b) the 20 largest vendors composed of 39.2% of total purchases c) Make purchases in advance of expected delivery; not included as outstanding contractual obligations because payments do not include any termination fees d) purchase in volume over-stock and close …show more content…

What is the organization structure of the company? Identify and describe the responsibilities of the top two or three officers. DKS has a Board of Directors, who hold stock in the company and make decisions about the overall aim of the company. The Board of Directors has a chairman, Edward Stack, who is also simultaneously the CEO of DKS. Beneath him are several Executive Officers who oversee different areas of the company. Three of these people are described below. ● Edward W. Stack – Chairman and Chief Executive Officer. As the CEO of Dick’s Sporting Goods, he is responsible to meet the best interest of the company and make right decisions on short term and long-term business plans with a bigger picture in mind. ● John E. Hayes III –Senior Vice President, General Counsel and Secretary, Secretary/Advisor to Edward Stack. Mr. Hayes III is responsible for engaging with the audit committee to assemble budgets, identify ways to increase revenue, and evaluate financial reports as well as assisting and reporting to the CEO. ● André J. Hawaux – 54, Executive Vice President - Chief Operating Officer / Chief Financial Officer. As Executive Vice President, Mr. Hawaux is responsible for assisting the president with his goals, which may include: operating performance and meeting financial

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