INTRODUCTION Whole Foods Market is a leading supermarket chain that specializing in natural and organic foods. But because of the demand for organic products is increasing rapidly these years, Whole Foods Market is searching for a different way to increase their shareholder value. There are three options that the company is currently exploring, to expand internationally to the European Union, to vertically integrate with their main supplier UNFI, and to enter low-cost grocery market under a new name. We will discuss these three opportunities and recommend the best one for Whole Foods Market. FINDINGS Whole Foods Market was first opened in Texas in 1980, and now it has 439 stores in North America and the United Kingdom. People do not need to