With a strong economy and a rise of clientele, the salon business continues to boom which investors will take advantage of by opening more stores. Mission Our goal is to cater to our #1 customer: Women with reliable, friendly and superior services. Vision Nailchanics core value is to respect our customers with integrity and honesty and maintain diverse culture within our company. Market Research The buyer In the interview and based on the analysis above, I have learned in order to attract customers, target the right type of clients not just anyone walking through the door. My ideal clientele should be perfect for my business that is based on the facility, location, client experience, talents, and strengths. The purpose is for my clients to love the services I would provide, who buys regularly, is easy to service and to refer my business to their friends. These type of clients would be highly profitable. One of the women that I interviewed suggested adding a play area in the salon. It would be more convenient for them to bring their children …show more content…
I think one of them is define yourself. For example, I would need to make my services personal, not just standard manicure/pedicure or lube service. I would need to be creative like distributing business cards with a picture of the business. Another idea is to entice new clients with competitive prices. The first year of business offer great discounted services but after the year, while still gaining clients. Other factors that would influence prospective customers to choose my business are the following: Cleanliness – make sure the atmosphere is clean such as floors, restrooms and nail utensils are sanitized daily. Feeling safe and secure – The primary customers will be women, make sure they feel safe in the stores especially with children present. Having a storefront that allows full-store visibility is helpful for both safety and marketing