Diet coke is geographically aimed, mainly, at adults from the age of 30 to the age of 50, who might possibly be conscious about their health and lifestyle but still want a similar taste to the full fat version. The drink targets both men and women of a varied financial living. Diet coke, for those of a lesser income, provide reusable bottles to save the cost of purchasing new, unused bottles. As opposed to those of a higher income, who can afford to purchase canned versions of the soft drink. Customers who might be awkward about the quality of drinks they consume won't purchase those that are less recognised or unknown, they will stick to the best. As Diet coke is a worldwide and well-known brand many people will drink it without a doubt. The …show more content…
Diet Coke can be purchased; as a can, in bottles, multi-packs and even draught in many different hospitable locations e.g. restaurants. The steel cans, with silver background and the company name in black and red can be sold in 330ml and even skinny 250ml cans. The bottles range from 375ml right up to 2L. The Price of Diet Coke is very reasonable compared to its rivals. It’s biggest competitor being Diet Pepsi. An example of this would be, from Tesco, 1 500ml bottle of Diet Coke is £1.25 whereas for Diet Pepsi it is £1.15 for 600ml. Compared to Diet Pepsi, you could say Diet Coke are more focused on quality rather than quantity. The product’s placement plays a big part in whether they rise or fall. Diet Coke have a very high production aim by having their product stocked at customers eye-level and reach in almost every supermarket in the world. They are also sold in restaurants and vending machines in many different public places such as shopping centres and work places, increasing customer awareness and satisfaction. One of Diet Coke’s very favourable adverts, also sponsors of Ugly Betty, was the use of puppet dolls in a fashion workplace using the vending machine to get their diet coke to chill them out on a stressful day at the office. This helps promote the use of vending machines, as said before, in many workplaces and places such as shopping