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Business Performance Evaluation Paper

607 Words3 Pages

For this assignment, I will apply the basic concepts of simple business structure to open a lemonade stand in my neighborhood. I will use this plan to attract a wide range of customers. I will highlight topics such as my marketing and pricing strategies for my lemonade stand. I will also include my plans for my CSR and its connection to the company. My goal for this assignment will be to apply the lessons of budgeting, marketing and customer service to build a successful business model. The name of my company will be Sweet and Sunny Lemonade. I believe that the name is important because it represents the first impression of a product. By naming the company Sweet and Sunny Lemonade, I am giving the impression that the customer’s experience with the lemonade will be positive and refreshing. Establishing a branding image is key because it forms the expectations of the customers. Moreover, customers may be attracted to a product simply from the name alone. Others may be turned off by the name of the product if it is misleading or inappropriate. Creating a brand that sets high expectations is a key step in attracting a wide range of customers. …show more content…

We deliver an authentic and high quality product at a reasonable cost.” Mission statements are important for companies as they help all parties involve understand the focus of the company. Mission statements will often serve as the moral foundation for companies. The mission statement will allow companies such as Sweet and Sunny Lemonade to grow without the risk of losing its focus. As the company expands and possibly offers additional products in the future, the mission statement allows the company to remain rooted in its core

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