General Purpose: To persuade Specific Purpose: As a result of this presentation, my audience will gain knowledge of the results of my investigation into the best potential location for Serenity Boutique and Spa headquarters. I. Introduction A. Hi, I’m Shella Crejuste, over the past few weeks. I have conducted general research and within the next 5 minutes I am going to show you how keeping our headquarters in Florida will maximize our market demand/labor market and drastically increase our brand image and our clientele. Here’s how I’m going to do it, I am going to show you the three critical factors that Florida has to offer us, including the market demand/labor market, competition, and the demographic for business. B. Let’s start with the first factor… II. …show more content…
With a tremendous level of activity in investment sales, and prices rise substantially. Florida has strongest investment market in the last two years Florida has the largest employment growth and the strangest market demand. (Gale) C. Cost into recapturing a new market segment is projected to be at a high rate. According to Morris Kleiner and Alan Krueger, two economists the requirement to have a licence raises an occupation's wages by 18% corporate taxes and cost associated with licensing has concluded that the best course of action is to remain in Florida. D. From April 2005 to April 2006, Florida gained 261,300 jobs, the largest increase in the country, according to information from the Bureau of Labor Statistics. In the past five years, more than a third of all new jobs in the U.S. have been created in Florida. III. Competition A. As we know, there are different market structures that make up the economy. The services of a salon fall into the pure competition market structure. According to McConnell, “Pure competition involves a very large number of firms producing a standardized product, that is, a product identical to that of other producers, such as cotton or cucumbers (McConnell, Brue Flynn,