Hala Hijabs creates customized hijabs for Muslim brides and Muslim bridal parties. It will act as a unique and memorable experience for Muslim women looking for customizable hijabs for their wedding day. Hala Hijabs is a pop-up salon in American cities that house the highest population of Muslim communities. We will be an e-commerce business that will mainly promote themselves through social media. Hala Hijabs will be showcasing a variety of sample hijabs in the pop-ups as well as bridal expos around the country. Brides will have the opportunity to try on, modify and customize hijabs we will have available. We will fully assist our brides in finding matching fabrics and embellishments for their hijabs to match and/or complement their gown. This idea came to mind when Samantha DiMartino worked at a bridal salon and realized nothing was available to their many Muslim clients. It came to a surprise since bridal designers accommodate the needs of different cultures by modifying the original design of their gowns to add sleeves, or in some cases create a build up. Brides would often question her if any hijabs were available to try on in store and where bridal hijabs could be purchased or made. For Muslim brides to not know where they can find a salon that fits their needs proves that one has yet to be successfully established. Hala Hijabs wants …show more content…
The competition for Hala Hijabs is nonexistent, therefore this is what sets us apart as a company in the bridal industry. Social media platforms such as Facebook, Instagram, Twitter, and Snapchat are popular platforms where Hala Hijabs can market/advertise, post event dates and gain a following from our target market and others interested in our products. On our website, which will not be used as a sales point, we will feature a calendar that shows the location, time, and date of where our pop-up shop is going to