As DIY Marketers has covered before, storytelling is a powerful way for businesses to bypass the weaknesses of traditional marketing. Customers are busy, have little patience for interruptions, and can fact-check every marketing claim your business makes. This makes it harder, but not impossible, for businesses to reach customers with traditional marketing and advertising. One way to bypass this problem is through storytelling. But how do you tell a story that your customers will pay attention to? You need three things: a good story, the right tools, and the right approach. To help you with two of those things (story and approach), DIY Marketers provides a list of seven books that can help. The following books cover everything you need …show more content…
Business Storytelling For Dummies by Karen Dietz and Lori L. Silverman In a book list on storytelling, this book is a must. "Business Storytelling for Dummies" combines all the general skills of a business storyteller-in-training.The book helps storyteller novices understand the impact of storytelling, the different types of storytelling, and how to adapt it to your business needs. The book goes into particular depth about listening as a skill in storytelling, expanding and contracting parts of stories to achieve a specific goal, and using them throughout the organization (not just your sales conversations with customers). If you are looking for a book that provides a roadmap to the areas you need to become a master business storyteller. (Cape not included, though it is advised.) 5. Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic Data is something all of us will have to be comfortable, especially in business."Storytelling with Data" is a book built to help professionals thrive in this world. In the past, business communication focused on the presentation of data. As long as the data was formatted, the design was a secondary …show more content…
"Storytelling with Data" helps professionals do more than present well-designed data. It helps business professionals tell a story with that data. Readers learn how to apply the right context, choose the right graphic to display data, and how to direct your audience to the most important parts of your data. Using this book, professionals will learn how to present and deliver their data with clarity and power. 6. Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds "Presentation Zen" is a classic centered around bringing clarity into a presentation. Unlike some of the books on this list, the book isn't really concerned with technical details or innovation. "Presentation Zen" is focused solely on communicating well. It focuses on three key parts of the presentation: preparation, design, and delivery. If you get these three aspects of your presentation right, the rest will be effortless. The key is doing this with clarity, not clutter. "Presentation Zen", by a multi-talented speaker and consultant Garr Reynolds, can definitely help with that. 7. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan