Business Strategy Case Study: Ski Butternut

181 Words1 Pages
1) In my opinion Ski Butternut chose a successful strategy to focus on values that it creates for customers rather than competing on pricing. I believe it is a good strategy because avoiding competing on pricing relieves Ski Butternut from lowering they prices every time the competition does it. This prevents the resort from losing profit due to a low set prices in the market. Focusing on the value Ski Butternut creates allows them to provide a high quality experience for their customers, thus gaining a market share of loyal clients. 2) To determine demand elasticity for Ski Butternut’s offerings, the company can look whether the number of visitors increasing or decreasing after the new offerings like the first-timers package or other value