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Busn319 Marketing Plan Sample

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Page 2 – Table of Contents BUSN319 MARKETING PLAN OUTLINE Page List: Page A. Cover Page………………………………………. 1 B. Table of Contents………………………………... 2 1. Executive Summary…………………………... 3 2. Company Description………………………… 4 3. Strategic Focus and Plan……………………… 5 – 6 4. Situation Analysis…………………………….. 7 5. Market – Product Focus………………………. 8 – 9 6. Marketing Program…………………………… 10 – 11 7. Financial Data and Projections……………….. 12 8. Organizational Structure……………………… 13 9. Implementation……………………………….. 14 10. Evaluation and Control……………………… 15 11. References………………………………… 16 Page 3 – Executive Summary Executive Summary (Full Page) Week 7 In the past two decades, coffee businesss have become an accustomed characteristic …show more content…

The Spinning Cup meets this demand and fills this whole. We offer high-quality products in a comfortable environment. Furthermore, our location in Charlotte, NC provides a diversified customer base that will have high levels of business in every season, no matter the weather. The Spinning Cup is a local coffee business that provides a relaxing place where people of all walks of life can encounter each other. The Spinning Cup is not your everyday coffee business. We serve only the highest quality coffee beans which are freshly ground in the shop when ordered. We take pride in our other products that we provide from fresh-baked cakes and pastries to deli items. Company Description (1/2 Page) The Spinning Cup will open its first coffee business in uptown Charlotte, North Carolina. The Spinning Cup will present customers with a totally new type of coffee business - one with a comfortable atmosphere in which people can be themselves, wind down from a lengthy day or work on their personal laptops with our complimentary free Wi-Fi and 10¢ per sheet printing. There is also a fax machine available for 5¢ per document. Variety: No other coffee business in the region will offer the diversity of coffee beverages, range of teas, hot cocoa, various types of juice, smoothies and other merchandise that The Spinning Cup

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