C209 Task 1

Lee Fredericks Strategic Management – C209 Nate Sexton June 18, 2024 C209 – Task 1 A1 Creating an effective vision, mission and values statements are extremely important to the formation of a company’s overall strategy. A vision statement is the source of a company’s long term and future goals, which outlines what the company aims to achieve and how it plans to attain these goals. By providing a clear guideline, the vision statement shows management and stakeholders which actions are needed to fulfill the company’s overarching goals. In contrast, the mission statement defines the company’s current purpose and fundamental activities. It shows why the company exists by highlighting the core functions and clarifying priorities. The mission statement is crucial because it directs strategic focus and the allocation of resources. This ensures that all efforts are contributing towards fulfilling the company’s short-term goals while also keeping long-term goals in mind as well. The value statement contains the fundamental principles and beliefs held by the company. These beliefs guide the company’s culture, as well as management and employee behaviors. This statement builds a framework for all actions and decision-making while maintaining integrity and consistency within the company. By following these set values, the conduct of all members of the company will fall in line with the company’s ethical and

Active involvement and commitment from corporate leadership are crucial for creating and executing strategic plans. Leaders set the tone and direction by ensuring that everyone in the company aligns with the common goals. Leadership buy-in affects resource allocation, shapes company culture, and drives decision-making (Williams, 2024). Additionally, they communicate strategic vision to stakeholders, which boosts confidence and engagement. Leadership’s participation sets the tone for turning strategic plans into effective actions that will make the company