1.0 Introduction: 1.1 Introduction: It is my duty to satisfy customers in North Bay, Ontario as a regional manager of North Bay. This plan upgrade our internet service to a more reliable and faster fibre internet will give them satisfaction. Our company, Innotech, offered cable internet service to Canadians for 15 years.Over the years, many people had been complaining about slow speed and frequent delay. We are currently offering only cable internet, and cable internet has many limitations. There is a new technology called fibre optics that can overcome the limitations. Fibre optics internet can offer up to 100 times faster internet than 5 mbps(megabits) which is average internet speed in the US. This plan can definitely change our place …show more content…
Fibre optics internet technology can provide more stable and faster internet. Fibre internet can provide “[a] 1-gigabit-per-second network [that can offer] residents and businesses with download and upload speeds up to one hundred times faster than pre-existing US service”(Halegoua,2015, p.312). There are three major internet service provider: Rogers, Telus, and Bell; Bell Canada is only one of them to offer fibre internet service. We will offer 5 types of plans with 3 add-ons. Each types have different download and upload speed, and each add-ons offer different size(ie. 150GB, 350GB .etc) of internet. Fastest internet package will have 1,000 mbps, and slowest will have 30 mbps. For the add-on, it will be $5 for 150 GB, $10 for 300 GB and $25 for unlimited internet usage. The chart below shows the suggested …show more content…
“Innotech’s fibre internet is fast as light”. The word “light” is usually used when describing light-weight or being unintense. We took a different approach and thought that we can interpret the word as being the light that lights up the dark. The new internet package “Light” is also came from the notion of a very fast internet. Our marketing team is working on our new logo for fibre internet. They are currently on basic design so there is no sample of the logo yet. For advertising medias we will use newspaper, television commercial and Social Media. Social Media is a good advertising medium because according to Statistics Canada, 67% of Canadians visited Facebook or Twitter in 2012 which raised from 58% in 2010 (Statistics Canada, 2013). Our accounts in Facebook and Twitter had reached more than 15,000 likes and followers, so we will be able to effectively promote our fibre internet. On newspapers and tv, we are already running our advertisements. We just need to create a new ad (advertisement) that promotes our fibre internet. Our marketing team will work on ad starting January 27th, so the ad can go live starting October