Calendar Advertising 101 Unit 3 Assignment

Calendar Calendars serve more of a purpose, it’s more likely that your target will keep them around long term. They also can hang them in the wall or put them in their desk, so every time they glance to look the date, they also see the information that we put in it. So, basically people glanced at the calendar plus the information that you put on it in every single day for a few weeks. But, of course the design should be appealing in order to make people want to keep it and use it. (“Calendar Advertising 101: Effectiveness, Benefits, and Success!," 2010) Key Rings The more often the item gets used, the better, and that’s why products such as key rings are best, simply because they get used often. They’re items that everyone uses often.

("Promotion Stickers | Marketing Stickers | Advertising Decals," n.d.) it is because sticker could being applied to a visible location, and children tend to like stick it anywhere. the other reason is because sticker is cost effective, it is low in production cost so it can giving out to many people.(“Promotion Stickers” n.d) found, it should attract your target and it needs to have a perceived value which keeps it out of the trash and increases the possibility of being applied to a visible location. Secondly, once applied, the advertising decals need to attract and be visible to everyone else. Effective stickers must be very simple in design. It needs to convey an impression quickly, clearly, and often from a

The color of a product and its packaging becomes synonymous with the product itself. the shape of the product package also can be associated with the product inside. Roberts (2005) probed into children’s perception and attitude to food and referred to children’s food as that which can be a combination of food and fun. because of that children’s food should be perceived as ‘’eatertainment”. Marketers were identified as using the concept of ‘’eatertainment” to target children through advertising and packaging of their products by sending messages of fantasy and fun. Packaging as one of the techniques no longer simply serves a functional purpose; it has become an important element of branding, positioning and related communication as part of an integrated marketing communications campaign (Ahmed etal., 2005). Rettie and Brewer (2000) described packaging as ‘‘a vehicle for communication and branding”. In a similar view, Hill and Tilley (2002) in McNeal and Ji (2003) described packaging as the ‘‘silent salesman”. The validity of this view can be made clearer in a Henley Centre study (Frontiers 1996 cited in Rettie and Brewer, 2000), which found that 73 percent of purchase decisions are made at point of sale with packaging as a key indicator or influencer on peoples’ choice. Silayoi and Speece (2004) carried out focus groups with adults and found that both visual and informational elements