Marketing Strategy Camarama’s marketing strategy was focused on creating a very visible web presence to capitalize on direct sales of UAV drones to customers. Attempting to gain a competitive advantage through advertising depended on the amount of our advertising budget we spent in each region. Companies spending more on advertising than rivals in a given region gain an advertising-based competitive edge over rivals spending lesser amounts (Thompson et al., 2017, p. 11). Following year six we were more deliberate about which regions received the bulk of our advertising dollars. Instead of equally distributing those dollars to each reagion, we chose to target specific regions where we projected we would perform better. Beginning in year nine, …show more content…
We initially utilized a uniform approach here also, offering sales and promotions for equal weeks and percentages in all four regions. As we progressed, we adapted our strategy to more accurately reflect what consumers were looking for in particular regions and adjusted the length of promotions and the percentage of those discounts. Customers in North America and Europe-Asia seemed to expect longer and more frequent sales while the use of sales and discounts in other regions did not have the same impact on sales. Initially our company was among a few that offered a longer sale and promotional period which gave us a competitive advantage. However, as the simulation progressed, some of our competitors changed their approach to match ours, lessening our competitive advantage in this …show more content…
Because we value our employees and want the capability of hiring good employees, we increased wages and benefits considerably which brought us closer to what our competitors are offering. As we begin year ten, we are still somewhat behind our competitors and will need to continue to make adjustments in this area. We have, however, implemented some other programs to increase the overall wages and benefits package offered to employees. Rewarding employees for excellent work was one reason we initiated an incentive program. Offering incentive payments per unit increases productivity and reduces warranty claims (Thompson et al., 2017, p. 25). Incentives send the message that quality matters and when teams are rewarded for production it also reduces the number of mistakes made during assembly. Creating a positive company culture was also important. Absenteeism on the part of PAT members has a strong negative impact on the functioning and performance of the remaining team members. When team members fail to show up for work a team’s assembly procedures are disrupted (Thompson et al., 2017, p. 25). To reduce absenteeism, we give teams the opportunity to earn an additional $300 per employee per year for positive