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Cancer Research Uk Campaign Essay

471 Words2 Pages

Cancer Research UK has been in constant battle against the tobacco industry how it make more attractive and as reaction of early consumers. The campaign to avoid this marketing by Cancer Research UK and the support from politicians. This charity is not just focus in looking for a cure for cancer, but also a way to prevent it and smoking is a great developer of cancers.

Cancer Research UK is not just looking for a cure for cancer, but also a way to prevent it. how smokers count with more risk that people who are not try a cigarette in their lives. This charity as support from politicians have been fighting for the marketing in packets of tobacco, since its design is attract children's attention and getting them to start smoking from an early …show more content…

Cancer Research UK are fighting for stopping cut short by cancer since all of this causes could have been prevented, in this case how smokers count with more posibilities to develop cancers that those people that are not try a cigarette in their lives. By this consequence, the main objective is to legistate the way tobacco is influencing to buy it constantly, also brand name remains in all their aspect (typography and colors) and changing it on the contrary as an uniform typeface, with a uniform background colour, and with more shocking pictures.

Image 1: Before and after of tobacco packaging.

From the beginning, this OGN was doing all the possible to reach to public raising awareness the tobacco's marketing, then its were adviced by the advertising company AMV BBDO to promote this idea and ASH (Action on Smoking and Health) in the Smokefree Action coalition to promote a new legislation.

Whilst this ONG is one of the UK's biggest charities, with main purpose is medical research. A tobacco company could even have 20 times more budget than Cancer Research UK' budget.

Smokers is the first objective to make wishing they had never started. And who have never try before doing that they can maintain that

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