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Cango Competitive Analysis Paper

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Competitive advantage has become an important part of doing business and staying in business because it’s what sets a business apart from its competitors. According to Aghamirian and Dorri, (2015) “Competitive advantage is a concept based on economic theories on competitiveness of organizations, emphasizing their particular value in resources that they dispose of, as well as the products and services offered in the market” (p. 65). The competitive analysis will help CanGo standout from its competitors, develop points of difference, recognize competitors, and reevaluate core competencies. CanGo’s major competitors are Amazon, Apple, and Walmart. Each company shares the market of selling books, CDs, music, and movies. CanGo’s new venture into …show more content…

Since the introduction of the iPod in 2001 Apple has added a variety of online services that are downloadable and easily accessible by Apple users. According to Finkle and Mallin (2011) “Apple’s business strategy is to bring the best personal computing, portable digital music and mobile communication experience to consumers, students, educators, business, and government agencies through innovative hardware, software, peripherals, services and Internet offerings” (as cited in Apple, Inc. Annual Report, 2008). Apple has the capability to create software specifically for its products providing its customers with ease of use, seamless integration, and faster updates, (Finkle & Mallin, …show more content…

These applications provide customers with ease of purchase and provide quick access to a variety of movies, music, online games, and eBooks right in the palm of the customer’s hand. As convenient as it may be for Apple customers to have access to Apple applications it is also a weakness. CanGo can capitalize on how Apple restricts customers to only Apple’s specific applications to buy music, movies, eBooks and online games. Certainly if Apple has not permitted the sale or has not acquired the license of an online game, a movie, a song, or an eBook the customer will not be able to download it to their Apple devices. Customer will have to wait or be required to buy from an outside source and download it to a non-Apple device. GameFly provides customers with video game rentals for game consoles such as Nintendo Wii, Microsoft Xbox, and Sony Play Station (GameFly, n.d.). The company provides a wide array of video games that range from family friendly to action pack games and provides access from new to older games. GameFly charges its customers a monthly subscription fee to rent video games. A customer picks a game and the game is mailed to the customer’s home. A competitive advantage for GameFly is the low cost of the monthly subscription, with no due dates or late fees (GameFly,

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Executive Summary In 2006 Elizabeth Bennett, CEO of CanGo has used her talents to build and pursue a groundbreaking online gaming business and turn it into a worthwhile and successful creation of e-commerce online gaming industry. Over the years CanGo establishes itself as a nation online victory corporation. The JAMES Group has noticed the organization's lack of key potential areas of business matters.

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Both Steve Jobs and Mark Zuckerberg developed technology in ways different than Amazon. One creates a space of individuality and connection while the other a place to share memories with the world. Apple is progressing technology through its products in a creative way. People were able to design a space that was specific to themselves, giving each person a sense of individuality. These products also created a space for learning, by searching the internet and using educational apps, their products could make a person

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This was the iMac. It flew off the shelves, and undoubtedly led to Apple’s rebirth. With this success, Jobs decided to enter the music market with the iPod. This product allowed music on the go, paired with an online music store known as iTunes. All of these successes made both Jobs and the company rich, and in 2007, Steve Jobs announced one of the most important products yet.

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Sang Diego Union-Tribune reported that “Thanks to Patchett’s narrative know-how, readers won’t want to let the novel go until they finish it” ( ). Karen Valby of Entertainment Weekly said that “One approaches the final pages with a heavy heart for several reasons, not the least of which being that this fine read has come to an end” (Valby, “Bel Canto”). What on earth makes “Bel Canto” such an attractive book? In fact, in the Ann Patchett’s novel “Bel Canto”, the use of framing and foreshadowing play significant roles by affecting the reader’s understanding of and reaction to not only the story but also situation and characters, allowing the story to revolve dramatically.

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Most of their products are incompatible with other brands products as they have their own exclusive software. Apple’s obsession with bringing out a perfect product has left them behind the competition in terms of pace of innovation this is because Apple cannot release any device and test it publicly as it could ruin their image so they “play it safe” and release their products with technology that they know won’t fail, leaving them a few steps behind the competition, in terms of technological advancements. Their new products that are released don’t have significant changes and advancements from old versions of their products, unlike their competitors which all have something new for the

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Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding

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The objective of this case study is to understand the development of core competencies of Apple Inc. and how these have evolved with time. The study also highlights the importance of leveraging these core competencies to gain competitive edge in the global market by focussing on the example of Apple and how it became one of the most innovative brand and a market leader by exploiting its core competencies. BACKGROUND OF APPLE On April 1, 1976, two college drop outs Steve Job and Steve Wozniak founded Apple Computers in Job’s home garage and within a span of 10 years Apple developed from a garage company to a multibillion- dollar company. The Apple II, launched in 1977, was its first real success, and the 1984 Macintosh offered a distinct alternative

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This analysis also includes determining whether the competitive advantage will last for the long haul (Jubak, 2014). The strategies that the company implements should also correlate with the competitive advantage that the firm has in the market. Apple had a different concept about personal computers and their future. This is what catapulted the company to the front of the pack leaving behemoth companies such as IBM trailing behind. In addition, the company ensured that it curved a niche for itself in the market.

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Most businesses operate in competitive markets: they have to 'take on' and 'see off' rivals. Each organization must decide for itself how best to try and do this. Not all firms come up with the same answer and for good reason. Firstly, there are several different ways of gaining competitive advantage. Secondly, businesses need to play to their strengths and not all businesses have the same strengths.

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