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Canned Music Research Paper

1722 Words7 Pages

Canned VS. Original Music The music that comes into play in advertisements are usually in either the category of canned music or original music. The term “canned” music was introduced after live musicians in 1930, were no longer hired because film was able to harness sound synchronization (Novak, 2012, para. 1-9). While the definition of the word is somewhat similar to the original, it is far less revolutionary now than in 1930 when synchronized sound was just emerging. In modern advertising terms canned music is music that is tailored specifically for one particular ad. Canned music is still extremely utilized by advertisers worldwide. The ability to invoke the exact auditory response that is desired by the target consumer makes canned music …show more content…

2014, p.5) EDM as a genre of music was introduced by artist that created music in similar ways; electronic keyboards or pianos, microphones, EQ machines, computer programs, created digital sounds, etc. Artists from all over the globe embarked on the art of EDM with the hopes of creating something that was completely unique and popular. Artists like Daft Punk, and Moby in 1995 and 1998, hit the genre’s fan-base and caught significant popularity early on. EDM spread rapidly from audiences and growing fan-bases, helping the EDM scene get into the music industry’s spotlight. With the addition of growing social outlets, EDM spread rapidly, and “developed within a scene that involved a great deal of musical crossfertilization” (Butler, 2006, p.41). This “crossfertilization” of music was due to the extremely social culture that the EDM scene embodied. Fan-bases from across the globe were able to connect using the new social networks that the internet and other technologies helped provide. This allowed for “more and more geographical regions (to create) genres of EDM, each with its own distinctive sound and cultural characteristics” (Wagner, 2014, p.11). As EDM grew across the world the community “transitioned from the underground and into the dance club culture,” (p.11) a very mainstream and media centered society during the first decade of the 21st

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