Company has its customers such as: Local people: As I mentioned above local people are company’s primary and important customers. They will be the regular customers and the price of my products will be a bit low according to other competitors. Other customers: A significant number of people who will buy our products will be a seasonal customer who wants fresh seasonal fruits and vegetables. Target market segment strategy The aim of the company is to provide products and service to local residents. We provide good quality products at a low price. With this our aim is to attract other customers who lives nearly suburbs. Market needs Company will try to meet and fulfil the needs of the customers. The main needs of the customers is to find fresh products at a reasonable prices. We provide fresh fruits and vegetables as …show more content…
This programs also planned that in the first year the company will sped moderately on advertising and promotions. Sales strategy We will use some sales strategy. This include posting specials at the drive up windows and print and distribute catalogues with specials on weekly basis. The company will offer money back policy to build trust in customers. Sales forecast Company expect sales to start moderately and increase on large scale during the weekends and in holidays. Our planned for a rate of growth at 10% for the first year as the company build name and status in the customers. In the second and third year we look to see an increase of revenue of approximately 15-25% as we gain a good percentage of the market share and also increase the number of our customers. Sale programs Our plan is to give some discounts on a certain amount of purchase. This will attract customers. We also give coupons on every second weekend of the month to our regular customers this will increase in sales and encourage