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Car Rental Case Study

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This chapter provides an overview of previous research on Service Quality of car rentals. This is to determine the scope of the key data collection requirements for the major studies to be conducted and to be part of the emerging research design .The approach taken is consistent with the current practice of taking root in research work. It is now accepted that it is acceptable for researchers to familiarize themselves with existing studies before collecting their own data, although this contradicts the original suggestion of grounded theory
There are three purposes for expressing appreciation for the previous work in this area. First, to prevent the risk of overloading during the main data collection phase of the project by providing guidance …show more content…

Lieberman .This paper highlights about pricing and revenue management capabilities , and suggests that there is a strong potential for car rental firms to play a major role in the evolution of how consumers make travel decision. Dependent variable is consumers travel decision and independent variable is pricing, revenue management capabilities.
¢ The Flat Rental Puzzle
This paper was published by Sungjin cho and John rust on September 2008 .This paper comments that automobile rental markets are not competitive. It provide a case study of a large car rental company that provided us access to its operating data. The company developed a model of its operations which predicts the company can predict the profit by renting its car for longer time than usual and reducing the price of older cars which will induce the customers to rent the cars. Dependent variable is Customer good will and independent variable is odometer value and rental price
¢ Journal of accountancy (Purchasing Vs leasing an …show more content…

The bad cars is sold at low price and good cars are sold at high price, private institutions provide information to the buyers about quality of products. Dependent variable Certified Pre-owned (CPO) and independent variable is Maintenance expenditure
¢ A model of the used car market with lemons and leasing
This article was published in the year 2010 by the author Arif Sultan explains the kim's model of used car market to analyse the possible impacts of leasing and CPO, this both criteria have improved the information mechanism between the buyer and seller of used cars which also improves the adverse selection of traded used cars in the market. Dependent variables used car market and independent variable are maintenance level , quality of used cars.
¢ Best car rental companies
This paper focuses on author latin trade in the year 2012, Dollar/Tlirifty which is a car rental company in latin America which is ranked highest. The rental companies are benefited from the economic growth but many travelers still don't prefer renting a car because they prefer to be driven by the colleagues driver or to hire a driver instead of renting. Dependent variable

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