Cascade R Safe: Case Study

Cascade R Safe is the theme of this campaign. This catchy theme is a play on word of Cascades safest and newest helmet “the R”, and instituting the word “safe” after. With a simple Google search you will be able to find what sponsored events Cascade is planning as well as the educational videos and media they are sending out. There are many special events that are being planned by Cascade to promote their brand and product. Every week there will be an email blast to every US Lacrosse member, which will state the facts about Cascade helmets as well as new deals on the product. There will also be live demonstration events at the NCAA Championship, The MLL Championship, and various lacrosse events throughout the summer. These demonstration events

Cascade lacrosse and their many influential athletes have all proven over the years how credible they have been. Cascade has been known as one of the most reliable companies in lacrosse, so when this campaign comes out, it will seem credible. Opinion leader Bill Belichick will also be used as stated above, he will serve as the well-known leader to the lacrosse community and beyond, to publically influence people to choose Cascade because of their safe helmets. The official helmet of major league lacrosse is the Cascade R helmet, so Cascade will rely on the influence that an organization like the MLL has. Cascade will also utilize selective exposure at the NCAA and MLL championships, as well as various lacrosse events to have maximum viewership. Audience participation will also play a role because Cascade will rely on consumers to utilize their hash tag to spread

Surveys will be sent up in an email blast to all of the new and old subscribers. The survey would include questions like if the consumer liked the campaign, what were positives and negatives, and if they thought the campaign changed peoples attitudes on helmets. Cascade reps would also meet with members of the target audience after specialized events like the one with opinion leader Bill Belichick to find out the influence had. To find out more quantitative results to Cascades objectives, numbers would be collected to see how many new subscribers Cascade had, how many views their informational videos received, and how many media impressions and uses of #CascadeRsafe were made. All of the objectives will be evaluated separately and carefully to see if this campaign was truly