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Nokia In 2010 Case Study

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A well-prepared plan, vision and mission statement is the vital prerequisite for the organization to be success in the global market. It will ensure the success and survival of the organization in order to be outstanding in the industry (Sadler and Craig, 2003). The performance of the company would goes downward if they fail to do so. Nokia is one of the typical cases. Nokia used to be the leader in the mobile phone industry, they were well-known by their mobile phones and portable devices. However, Nokia failed to capture the demand of the clients and also failed to follow the trend in this industry. Nokia is now struggling in order to survive in this fast growing and competitive industry. This report would study about the case “Alarm ringing: Nokia in 2010”. We will understand and analyze the situation and difficulties of Nokia having now and give some recommendations.

Vision statement would define as the value of the organization, it allows employees to identify how they perform the best and lead to organizational success (Sabrautzki, 2010) The vision statement of Nokia is “Connecting people”, which means that Nokia aims to encourage people to connect and communicate to each other from different places around the world by using their electronic products …show more content…

In any case, mobile phone has been changing the meaning by allowing people to access to the Internet, to do office works, and also entertainment. Therefore, the vision statement of Nokia was being suggested that it could be changed into something like “connect and delight people”. It could help to shows people that Nokia would have the capacity to provide them a device that could fulfil their needs and demanding about communication and entertainment. This vision statement would be more realistic in the modern world where mobile phones are very common

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