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Case Analysis Twilight

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Situation Analysis Twilight, is entering its third year of business. Helping baby boomers generation has been well received. To gain market shares in a highly diverse population. Twilight must carefully target a specific group of active seniors, 55-plus who are interested in investing their money in a retirement community. Which would allow seniors to received coordinating resources and services that enable seniors to maintain their independence in a senior citizens facility. Segmentation & Target Market Analysis Seniors have different wants and needs. However, the population is made up of subgroups. Subgroups can be based on age, behavior, life stages, health, attitudes and any other types of psychographic and demographic segmentation. Example: …show more content…

Twilight specialize in providing seniors, 55-plus with vital information on assistant living and partial assistance. There are direct and indirect senior assist living facilities Mobile, AL which includes micro-community for seniors, home health aide and resident and indirect facilities which consist of nursing homes, rest homes, and rehabilitation centers. These facilities required a senior to have continuous medical care and not allow to provide for themselves. Most of these facilities have too many patients where Twilight has 20- beds and 3 skilled certified nursing to assist with their patient’s needs. SAAD’s Health Care: service in Mobile, AL provides health care for young and seniors, 55 plus, SAAD’s advantage is that their nursing and therapy professionals deliver health care in your home, under the supervision and in consultation with your physician. Rather than extended hospital stays or life in a nursing home or long-term care facility, home health allows you to be where you want to be with family and friends (Saadshealthcare.com) Disadvantages their services are provided for as little as four hours each visit up to around-the-clock care and are personalized to meet the distinctive needs of each person. (Saadshealthcare.com) Elmcroft Senior Living: Advantage they have private and shared assisted living and memory care apartments, charming, home-like community settings, and common areas for socializing, dining and entertaining.(elmcroft.com) Disadvantage too costly and not covered under all insurance providers. Crowne Healthcare: advantage the company accept Medicare, Medicaid, HMOs, private pay and supplemental or long term care insurance. If you qualify for short term rehabilitation, Medicare may cover 100% of your first 20 days in our facility. (crownehealthcare.com) disadvantage the patient has to be referred by their physician or discharged from the

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