Chrysler Imperial American Luxury at its Best Elegance Redefined by the Mid-50s Imperial Luxury Cars The luxury car battle started heating up in the 1950s. Affluent customers with deep pockets became irresistible targets. Big players like Mercedes-Benz and Rolls-Royce had a head start on their American counterparts. Nevertheless, America would respond with well-designed products that wealthy consumers couldn't resist. Pictured on the left is an all original 1957 Imperial convertible. This car is packed with innovative features. Things Like a push button transmission and a hi-fi 45 record player that popped out of the dash had the competition on the ropes. Join me as we learn more about the Chrysler Corporation push into this extravagant market. American Luxury Cars in the 50s …show more content…
The general belief that people wouldn't spend massive amounts of money to wrap themselves in a luxury automobile was proven incorrect. The success of the [hand built Cadillac Eldorado] in 1953 became a wake-up call for Chrysler and Ford. In 1955 Chrysler launched the Imperial. Ford Motor Company responded by launching the [Mark Series Lincoln Continental] in 1956. The competition between the three companies fostered innovation. The consumers reaped the benefits of this rivalry. Often complete satisfaction with the product turned into a pledge of loyalty. This brand loyalty could last for years, decades and possibly generations. As an example, Elvis Presley loved his [Cadillac Coupe Deville and Eldorado]. He owned more than 100 Cadillacs in his lifetime. The White House set up camp with team Lincoln as the Continental became the official limousine of the White House. Frank Sinatra and Burt Reynolds owned Chrysler built [Crown Imperial limousines]. Second-generation Imperial Luxury