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Case Study: Dollar Tree Stores

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Dollar Tree Stores is a domestic retailer that sells a variety of low cost items for $1.00 and is designed to capture the business of consumers who desire instant savings. Furthermore, Dollar Tree competes in the dollar store and low-end retail markets with the national chains Big Lots and Dollar General together with regional chains such as 99 Cents Only Stores, which was purchased by Dollar Tree, Fred's and many independent dollar stores nationwide, such as Dollar General and Family Dollar. Also, the company uses a low cost strategy in order to attract consumers and built customer loyalty. Nevertheless, the organization operates over 13,000 stores nationwide and offers extremely low prices for all of its products. Also, each

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