ipl-logo

Case Study: Freakdays

2687 Words11 Pages
bulb-icon

Recommended: Consumer behavior in fashion quizzlet

Team #: 211

Client (Company): Freakdays

Chosen target country: Estonia

Product/Service (a brief description, 3-10 lines): Freakdays’ product are made and crafted with natural fabrics and eco-friendly ink. They have discovered a niche product that inspires young people to enjoy all sides of nature without harming the environment. The things that inspire the creation of their products come from art, music, and the world as they see it.

Number of pages, including title page: 16

Team members:
Name Country Work completed: Please briefly describe the work completed by each team member
Bianca Gillispie United States
We all worked together through each milestone, but I completed the company information, products, and key competitors …show more content…

Freakdays brand speaks young and youth-oriented. The company was founded in 2012 in Rivne, Ukraine. Their product and name has been rapidly growing in the past few years. The founders love for nature and travel birthed a new and fresh brand.
• Product- T-shirts and sweatshirts with nature inspired prints are key products. The pocketbooks and sweat pants are new to the Freakdays family.
• Characteristics- geography, demographics, economic environment, and cultural environment are important for these products to be successful.
• Suggested Market- Estonia is the optimal choice to market Freakdays products because this country has a pop stars, people that have the cool look Freakdays portrays, and has a high density of university students. The citizens are always looking for ways to use green marketing and Freakdays products are eco-friendly.
• Market Entry Mode- A joint venture is the mode to enter the market due to the client wanting to partner with another company. The two companies will collaborate and come up with the best way to promote their products without taking away from their …show more content…

“The largest clothing company is the public company AS Baltika, of which retail trademark Monton has 50 shops in Estonian, Latvia, Lithuania, Russia and Ukraine with a group turnover of 52.2 million euros in 2010”. Some of the websites are Cafepress, Zazzle, Redbubble and Prepsportswear. All of these websites consist of products that are similar to Freakdays items. They just don’t offer the nature inspired prints and eco-friendly products to its customers. This is where the company will have an advantage. Freakdays offer a niche product that will make profits from its creative style. There are not many places to shop for apparel in Estonia and this will be one of the strengths to promoting the products in this country. Most of the citizens in Estonia, travel to the Ukraine to purchase clothes and other

Show More
Related

Business Case Study: Daytun's Business Strategy

633 Words | 3 Pages

The environment for Daytun has grown and includes the areas around London. However, in this area Daytun doesn’t operate in solo, the competition includes Xerox, Canon, Sharp and a few minor other companies. Currently Daytun is the largest player with 30% customer base which has earned them the name “mini-Xerox” with the 85-90% customer satisfaction. The city of London is a very word of mouth and who you know community that Daytun has working to create a strong community presence through

Read More

Nt1310 Unit 3 Materials Assignment

1473 Words | 6 Pages

Materials assignment notes. We have come together as three separate companies who have experience of working with each other on many other projects, to provide the specified requirements that the client is looking for. After surveying the site and looking at the surrounding areas we have come up with a design that incorporates all three of our products.

Read More

The Barefoot Spirit Analysis

1042 Words | 5 Pages

In the work entitled “The Barefoot Spirit”, which tells the story of Michael Houlihan and Bonnie Harvey and the journey of their brand of wine, Barefoot. Barefoot has become a brand that most people in America can identify. However, Barefoot was not always a brand with such a reputation. This story explains the Barefoot brand from its conception, and enables the reader to follow Bonnie and Michael on the journey to success. The format o the work allows the reader to gain a great deal of knowledge from Michael and Bonnie’s perspective.

Read More

Bumper Sticker Analysis

149 Words | 1 Pages

Driver’s eyes always fixed on cars ahead and bumpers emerged as a new space of meaning. There are many kind of bumper sticker messages, such as decorations of pride in children, religion, or teams. The interesting things is that they aren’t originally designed to sending messages. There are other emergent message spaces like subway, elevators, and men’s rooms. Thanks to the message space, you don’t have to gaze at people who sit across from you when you get on a train.

Read More

Lululemon Marketing Mix Essay

1545 Words | 7 Pages

It is very important for the marketers of Lululemon to consider all of these aspects in order to maintain sales of their products to their target market. The first element of the marketing mix is the product, which involves the total product concept. The total product concept has three layers, beginning with the core product layer, which describes the main benefits that the product has for the consumer (Kerin et al., 2015). Lululemon has a wide variety of

Read More

Mdelic Wasatch Outerwear Case

1376 Words | 6 Pages

Mdelic Wasatch Outerwear’s net sales increased significantly from January to July. This is due to increase of the 1000 and 1200 product unit sales by almost 12%. According to this report, we can tell that item 1000 (Xtex Rain Jacket) has the highest percent of sales 11.90% with sales of 1,521 units and item 1200 (Merino Wool Top) has similar distribution 11.66% with sales of 1,132 units. These sale increases were partially offset by lower 1300, 1400, 1500 and 1600 average selling prices, which sales were up by almost 5%, as well as higher 2000 and 2100 average selling prices which sales were up by almost 10%.

Read More

Nordstrom Target Market

1045 Words | 5 Pages

When launching a new product or service, a company needs to develop the key group of customers in which they are targeting. There are many steps in identifying the target market; one of these steps is to look at past marketing plans in a company and collect information to produce a customer profile. This profile is important because “it influences the objectives, creation of the communications message and the channels and media mix being selected” (Gbadamosi and others, 2013, p. 275). When this profile is solidified, the appropriate methods to make a successful marketing plan can take action to launch the new product or service. Nordstrom’s Treasure & Bond, is a new clothing line by the leading fashion specialists, targeting 18-30 year

Read More

Freakonomics Chapter Summary

1017 Words | 5 Pages

Freakonomics is somewhat random grab bag of topics. The unifying theme of this book for me was finding ways to ask questions so that one's available statistics and data can provide an answer, time after time they used available statistics to provide some time of reasoning or answers to the question being asked. Some of these efforts were more successful than others. Some of the questions Levitt and Dubner study felt unnecessary, that no one really cares about. But there are also some good subjects.

Read More

Moral Arguments In Freakonimics

1379 Words | 6 Pages

Whether male, female, married, single, conservative or liberal all people have a moral compass. The moral compass in Freakonimics does not point in one direction creating a new approach to economics. Authors Steven D. Levitt and Stephan J. Dubner suggest viewpoints on crime, abortion, and education from an economic prospective while ignoring the right or left minded political viewpoints. Chapter 4 of Freakonimics answers the very question it proposes: “Where have all the criminals gone?” To begin answering the question Levitt and Dubner argue against the causes the press proposed regarding the 1990 crime drop.

Read More

Swot Analysis For Toms Shoes

837 Words | 4 Pages

Toms shoes are made from environment-friendly materials like natural and organic vegan substance, including the packaging that is made from 80% recycled waste. Going further on the path of social corporate responsibility, the company can broaden the range of their products and services and explore additional sustainable materials to create their products. Internal Environmental Factors: Strengths 1. Mega Brands Inc. sells a wide range of products like puzzles, building blocks, construction sets, and activity craft-based games. Due to the variation in type of the products they sell, consumers have more options to choose from.

Read More

Essay On Sneaker Culture

920 Words | 4 Pages

How does mainstream media influence sneaker culture in secondary markets? Today through the help of mainstream media sneaker have made a huge impact not only in fashion but also in the market. Its influence gained a long way from the “training shoe in 1917” (O’Connor) to the multi-billion-dollar market of today. The influence created by the media, that spread through the help of the internet, celebrity endorsements, and television, played a significant role in the growth of the sneaker culture.

Read More

ALMOST Insanis Case

211 Words | 1 Pages

ALMOST INSANE We’re Insanis, a creative company, started by passionate creatives who believe there’s a better way to ignite brands and to tap into customers emotions through meaningful connections. We remain driven by a startup mentality: Restless, hungry, part crazy and with a point to prove.   CONNECTIONS Our job is to help clients avoid treating their audience like targets instead of people. We are dedicated to designing better experiences that enrich lives, challenge thinking while driving change through compelling stories.

Read More

Pest Analysis Of Victoria Secret

1466 Words | 6 Pages

Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

Read More

Pestel Analysis Of Clothing Industry

901 Words | 4 Pages

This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. To achieve such aims, data were collected, reviewed and analyzed within the industry. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance.

Read More

Louis Vuitton Target Market Analysis

999 Words | 4 Pages

The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

Read More

More about Case Study: Freakdays

Related Topics

Open Document