Marketing Plan
5.1 Overview
Currently, BLC has no specific marketing team or a sole person in charge of marketing activities. Although, there is a talented team of employees who have been working hard campaigning word-of-mouth about BLC’s exceptional services.
BLC’s founders have been working with local businesses to place flyers within their establishments to inform the public about their landscaping service. In addition, the founders have activated multiple social media accounts for prospect customers to enjoy and read up on. These social media accounts include Facebook, Instagram, and Twitter and have been increasing in popularity by the minute. Most importantly, the founders have been working with a local web designer to establish a website where they can post
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The VP will oversee BLC’s social media accounts. Furthermore, their duties will include creating new innovate advertisements like flyers, billboards, and TV commercials. The VP will also oversee creating a signature company signage that will set them apart from any other landscaping companies. As the company grows the founders and VP will determine the need for a marketing team.
5.2 Marketing Strategy
Bueno Landscaping Company’s marketing strategy is grounded on becoming the best option for homeowners and commercial contractors to satisfy their landscaping services needs and wants. Our first year will rely on word-of-mouth advertising in order to work face-to-face with our customers.
5.3 Pricing
As mentioned above, Bueno Landscaping Company offers several types of products and services, so prices vary. After extensive research, BLC has determined it reasonable to provide the following prices:
• Free estimate
• Lawn mowing ($50+): Prices vary depending on lawn size.
• Lawn Care/Maintenance ($100-$300): Lawn care prices vary depending on customers need of service. Ex. By hourly, weekly, or monthly service.
• Tree & Shrubs removal/ Trim