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Case Study Of Ibm Pengelolaan Visual Branding

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Judul: IbM Pengelolaan Visual Branding dan Aplikasinya bagi Pengurus dan Guru di SD IT Bina Insani Semarang BAB 1. PENDAHULUAN 1.1 Analisis Situasi Menjelang awal tahun ajaran baru, setiap instansi sekolah swasta selalu mengadakan kegiatan promosi yang dikemas dalam program aktivitas Penerimaan Siswa Baru atau yang lebih dikenal dengan sebutan PSB. Salah satu aktivitas dari proses PSB tersebut adalah selalu menceritakan dan memvisualkan kelebihan dan keunggulan sekolah. Beberapa diantaranya seperti; prestasi sekolah, ekstra kurikuler, prestasi olah raga dan seni, serta fasilitas memadai yang dimiliki sekolah tersebut, sengaja dibuat semenarik mungkin agar mendapat perhatian dan kepercayaan dari masyarakat. Beberapa sekolah terkesan saling …show more content…

Dengan dukungan berbagai macam disiplin ilmu, maka branding dapat diterapkan dalam entitas apa saja, baik personal maupun lembaga, seperti perusahaan swasta, instansi pemerintahan, dan lembaga pendidikan baik formal maupun informal. Kegiatan branding memiliki peran dan fungsi yang sangat penting karena mencakup aspek yang beragam, mulai dari marketing, public relation, sampai pada tingkat advertising. Sampai saat ini pemanfaatan manajemen branding di sekolah-sekolah dasar masih belum maksimal. Hal ini dikarenakan banyak dari pengelola sekolah yang belum memahami peranan branding secara keseluruhan. Banyak yang megasumsikan bahwa branding itu adalah aktivitas tentang merubah/mengganti logo instansi. Namun sebenarnya, branding lebih dari sekedar mengganti logo. Branding menjadi sangat penting ketika seluruh elemen sekolah mampu memahami bahwa logo adalah bagian dari entitas sekolah yang tidak dapat dipisahkan dari visi misi, dan harus dikelola dan diperlakukan dengan …show more content…

Selain itu, pengabdian masyarakat ini merupakan wujud kepedulian para pengusul dalam wadah Universitas Dian Nuswantoro kepada masyarakat, khususnya SD IT Bina Insani. Adapun kualifikasi tim pelaksana, kegiatan pengabdian ini diusulkan oleh Edi Faisal, M.Kom sebagai ketua, yang saat ini sebagai pengajar di Program Studi Manajemen Informatika Fakultas Ilmu Komputer. Kegiatan ini juga dibantu oleh satu orang dosen, yaitu Bapak Muh. Ariffudin Islam, M.Sn yang merupakan dosen Program Studi Desain Komunikasi Visual Fakultas Ilmu Komputer,saat ini mengajar matakuliah yang berhubungan dengan identitas perusahaan dan branding. Pengabdian ini juga dibantu oleh dua orang mahasiswa yang kompeten di bidang

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