ipl-logo

Swot Analysis Of The Pin Cushion

973 Words4 Pages

EXECUTIVE SUMMARY This is a five-year marketing plan for a local business “The Pin Cushion” which is a fabric store. This marketing plan was created by Sherri Falzon and Christine Luscko to secure additional funding for growth and to inform investors and/or lenders of the company’s current status and direction. The Pin Cushion has been in business for over forty years the business has shown great growth in that time. The Pin Cushion recently relocated to a larger building with opportunity for expansion. The Pin Cushion plans to explore opportunities and increase their online sales and holding classes to teach new customers how to quilt, sew or knit. The marketing environment has been very receptive to the firm’s high-quality of goods and exceptional …show more content…

The Pin Cushion has been in business over forty years and has built some impressive strengths while looking forward to new opportunities to future. The dedication of the third-generation owners, and the growing number of loyal customers. The Pin Cushion is in a good position to grow financial. However, as The Pin Cushion considers expansion to a second location, the company will have to concerned with the possibility that the new market will not recognize the company name and loss of quality of the fabric and supplies The Pin Cushion offers. As, The Pin Cushion plans for the expansion to a second location and internet sales, the owners will have to guard against competitors with duplicate products. However, building a strong relationship with their customers and their suppliers should help beat the competitors. The strengths and Opportunities are considered a leverage, whereas weakness and threats are considered a problem. In the final analysis The Pin Cushion’s strengths and threats are vulnerabilities, just as opportunities and weakness are …show more content…

The fabric market has many entries such as, Wal-Mart, Hobby Lobby, JoAnne Fabrics, and internet markets are among the most recognizable companies that offer fabric for sale to the consumers. Smaller competitors such as Quilted Nest, and Lawson’s Fabric & Craft Center which offers similar fabrics and supplies also grab some of the market away from The Pin Cushion. The outlook for the fabric industry in general and in particular The Pin Cushion is still positive for several reasons. First, quilters and crafters always looking for the fabric store with the best quality and knowledgeable employees. The customers who belong to quilt guilds discuss the best fabric and locations. Second, The Pin Cushion offers a place for quilters who belong to guilds a place to meet and plan their next project. Third, consumers are getting confidence in the economy and the are able and willing to spend more. Finally, The Pin Cushion offers their fabric at reasonable prices which allows them to offer more of a discount to the

Show More
Related
124 Words | 1 Pages

Marketing – marketing is a form of communication between you and your customers with your goal being to sell them a product or a service. Our marketing department will strive for excellence in selling the name of the business and the service we pride. There target would be larger companies that have a lot of computer use. We would try to get them as clients for computer repairs and also to update their software frequently to keep them in touch with newer software coming out. This would help them tremendously with the efficiency of their service delivery to their clients.

Read More
1809 Words | 8 Pages

The only goal of the founders was to convert their love and affinity for the Canadian wilderness into an impressive line of authentic apparels, while maintaining business with suppliers that respect the culture in which they operate the local law. Acknowledging the above mentioned fact, our basic marketing strategy for Roots would help its target audience better by expanding its base in the e-commerce sector. As part of the research, we would identify the clients better, know what their daily lives are like and become more acquainted with them. A thorough analysis of the spending trends of the customers will also be of paramount importance in our research.

Read More
631 Words | 3 Pages

Mary Jane’s putting down of roots has allowed her living room to warehouse some 2000 bolts of fabric. Mary Jane inexhaustible energy and drive are evident in her 155 traveling days for shows all around the country. “It’s part of my Norwegian upbringing,” she says, “I am genetically inclined to be a hard worker.” Several years ago, Lisa Loessel, Design Director, for Henry Glass & Co., Inc. approached Mary Jane Carey at the fall Quilt Market. Lisa was keen to Mary Jane’s design style, her knack for color and merchandising sensibilities.

Read More
874 Words | 4 Pages

It is apparent that their sales have been increasing every year; however, creating affordable apparel especially for young adults in college may add more to the bottom line. It may hurt their sales for the higher priced items, but customers with more disposable income who are more sensitive to quality over price may still purchase their expensive items. Therefore, our strategic recommendation would be to create a new brand name and product line which is tailored to be a more inexpensive option for families in a lower income bracket. The fabric we have decided to use as material for this new brand would be traditional cotton as it is both flexible and breathable yet it only costs 64 cents per

Read More
986 Words | 4 Pages

A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,

Read More
1399 Words | 6 Pages

Annotated Bibliography Baker, Houston A., and Charlotte Pierce-Baker. " Patches: Quilts and Community in Alice Walker's" Everyday Use". " The Southern Review 21.3 (1985): 706. The two writers use symbolism to convey the message in that it is an indication of fullness to stand as a sign of condemnation or rather the act of judging, the quilter patch is a fragment. A patch may have the capability of a showing off some level poverty.

Read More
2515 Words | 11 Pages

2.0 Introduction to Boots Boots UK Limited is a pharmacy chain operating in United Kingdom and Ireland which sells health and beauty products along with operating an optician service. It was first established in 1849 by John Boot, and was formerly known as ‘Boots the Chemist’. Boots ( the trading name of the company) has achieved many successes throughout its career that it can be called a very successful, pharmacy-led health and beauty company, despite its ups and downs which are going to be mentioned further in this assignment. Boots UK is officially branch of a multinational company, Alliance Boots GmbH which operates in over 25 countries around the world.(Boots-uk.com, n.d.) 3.0 Current Marketing Situation Boots is a member of Alliance

Read More
270 Words | 2 Pages

Bass Pro Shops is a unique retail store that sells high quality gears for many outdoor activities. Not only can you buy the best merchandise on the market, you can also experience workshops and life-like outdoor theatres located in the stores. It started as a small homemade bait shop located in Springfield, Missouri; it slowly making its way to having 50 retail stores in the United States. SWOT analysis consists of a company’s strengths, weaknesses, opportunities, and threats.

Read More
1803 Words | 8 Pages

CASE STUDY: You are the marketing manager for a chain of home-ware stores in Brisbane called Houzit. The marketing plan for the 15 Houzit stores was developed over 12 months ago and you are actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, you are instigating those marketing activities that meet the marketing objectives of a 12% market share (up from 11%) and an increase in sales by 8.5% over last year’s result. No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for the year.

Read More
1482 Words | 6 Pages

Once an organization does not have the technical capability to serve the market of a certain technology, then this production process needs to be outsourced. AGRO International GmbH & co. KG - German producer of innerspring systems - supplies LFK, Bonnel and Pocket springs to mattress manufacturers such as SpringAir Indonesia. The uniqueness of the spring systems gives a supplier such AGRO the power to bargain. Therefore, the bargaining power of suppliers in the mattress industry depends on the business model. If the organization has the technical capability to manufacture the mattress themselves, then the supplier power is low.

Read More
864 Words | 4 Pages

3. Threat of new entrants High barriers to entry in the industry. Licensing requirements are high. There is a minimum size requirement to achieve profitability and the initial investment is required and fixed costs of operating. How much of the control is in the hands of existing players of the market or key resources?

Read More
989 Words | 4 Pages

I. Background and Company Analysis ________________________________________ Patagonia, founded by Yvon Chouinard in 1971, is an outdoor apparel company that has successfully integrated green elements into almost every business activity, from R&D to human resources management, to reduce harm to the environment. These elements firmly align with the corporate objectives of enhancing product and service quality, reducing environmental impacts and having constant innovation. These practices not only enable Patagonia to create values to its customers, but also help the company differentiate itself as innovative leader in the green segment of the industry. A. Orsato’s Framework - Competitive Environmental Strategies Patagonia should be considered

Read More
1321 Words | 6 Pages

STP SEGMENTATION Construction and building block toys for children Demographic Segmentation • The company’s collection of toys and games are targeted at both genders and different age groups. • There is a product to engage children at every stage of their development, and products to cater to the needs and interests of older people. • LEGO DUPLO was launched as the big brick for the small hand and is targeted at pre-school children. • The series is graded in difficulty for children aged 2-6 years old.

Read More
2124 Words | 9 Pages

It notes that stiff competition can reduce the potential profit of like companies. Firms must determine the strategy that will be utilized to gain and maintain the upper hand in the industry, as it relates to price, marketing, competition and the introduction of new and innovative products into the market. The more a company senses competition the intensity of its strategy may increase as it does not only respond to other firms, but also to the industry as a whole. It is natural for firms to respond to competitive moves made by its rival as it will have an effect albeit positive or negative on the industry. Firms may be forced to supply the demands for cheaper but more reliable products or to create differentiated products to maintain the competitive

Read More
1571 Words | 7 Pages

Lands' End aim to obtain customers through creating value using high quality goods is reflected in premium pricing and elements of psychological pricing (e.g. coat price = £199). The organisation targets ABC1 families (more specifically parents), who have an interest in the outdoors. By establishing a large portfolio of products this enables broad (in effect a lifestyle brand) this encouraging existing customers to purchase from each category. The Business to business (828) is also addressed through corporate gifting and with state of the art embroidery. Competitors

Read More

More about Swot Analysis Of The Pin Cushion

Related Topics

Open Document