Case Study: Student Biryani

Synopsis

Consistent taste and “word of mouth” is what has taken Student Biryani, a brand of Café Student, from a small roadside vendor to one of Pakistan’s fastest growing franchise networks. The Karachi-based food outlet – after attracting notable traffic in Dubai – now wants to test North American and European markets; extend its Gulf network through global franchising. STUDENT BIYRYANI is a famous national brand making waves in the ethnic food markets in Pakistan since last four decades. Founded by Haji Muhammad Ali in 1969, Student Biryani was prepared only in one tumbler (Deig) catering to around 40 servings. Today, the company has hundreds of employees in scores of branches in Pakistan as well as abroad.

Sheer hard work, dedication

We enjoy market leadership and are fast expanding. We have the largest franchise network of outlets within the country, having presence in all major urban centres, and are prepared to explore market potential in Gulf, UK, USA and Europe soon
It’s a long history of 40 years of hard work, perseverance and passion. The idea of establishing Cafe Students was conceived and materialized by Haji Mohammad Ali (Late) in 1969 with very humble beginnings. It all started from home cooked Biryani and a few other dishes served from a small eatery located in the middle of the city, Saddar, Karachi. It is that popular taste of Biryani which dominated the business name of Café Students, and now Student Biryani is the title of

The outlet was surrounded by various educational institutions i.e. St’ Joseph, St’ Patrick's, St’ Paul's and various Government Schools.
Introduction
Student Biryani is an organization built up totally, on hard work, passion, honesty and dedication.
Haji Muhammad Ali was a small shop owner named his small business venture, cafe student from where he would sell students of nearby schools biryani from home made recipes. Today, the same venture is one of largest local food chains in Pakistan and is a household name, Student Biryani.

Patience and hard work resulted in a stable and gradual increase in the business. Responding to market demands resulted in various milestone achievements. In 1976, the first infrastructural improvement was made by creating a seating capacity of a hundred people. Afterwards, there was a series of daring business decisions taking into account various market needs spanning from business development, beating competition, making use of technological improvements, development of management systems, creating a market niche, to ensuring a dominating presence within this