Casey Neistat's Advertising

Samsung debuted a one-minute commercial during the Oscars in February 2017. The commercial featured Casey Neistat who is a filmmaker and YouTuber. Casey Neistat has over 8 million followers on YouTube and is most well known for his vlogs where he records his exciting life as a famous filmmaker and creator. Samsung and Neistat have been working together for some time. They have been striving to make Samsung products more appealing to a younger audience. Their 2017 ad is an example of that. In the ad Neistat serves as the narrator. Through out the video he gives an inspirational talk about how creative people don’t need fancy equipment—all they need are ideas, courage, and a phone. The ad was an electronic field production. It was shot outside

He is in a black suit and stands in front of a microphone. As soon as he does this, the music begins. The music that begins at the beginning of the video stays through out the entire ad but it intensifies gradually until the very end. It follows the intensity of Neistat’s monologue and it builds on the content of the b-roll as well. Even though it is quietly in the background it is a very important part of the video because it adds to the intensity of what Neistat is saying. Neistat’s monologue is inspirational and it tries to send the message that anyone can be a great filmmaker with only a phone. The music gets faster and more intense as he starts to unravel his message

With the exception of the b-roll footage which includes a lot because of the fast-paced action shots, the primary scene with Casey Neistat in the parking lot only shows one camera movement. The camera only dolly’s in towards Neistat as the video progresses. This is another aspect in which the video gradually intensifies in every way. As he is speaking the camera is zooming in closer to his face by dollying in. This goes on until the end of the video where Neistat ends with “watch me,” and the video cut to its only graphic—a black background with the words “do what you