The CBH’s price point is different from client to client due to its sliding scale payment feature. In most cases, the client must feel that the value of what they are receiving mirrors the price they are paying. The price point is contingent upon the service being advertised. Purposely forming collaborative relationships with community-based organizations to gain referrals is the CBH’s goal. Therefore, a price point must be communicated clearly in order to place a value on the CBH’s services. Competition influences price, and the CBH must develop skills that demonstrate transparency to set itself above its competitors (Purely Branded website, 2017). Price elasticity, in this instance, is based upon the client’s willingness or ability to pay …show more content…
To successfully advance their mission, the CBH must concentrate on properly promoting their service. Communication among staff and students will provide the continuity needed for promoting the center’s niche brand. Building collaborative relationships with other agencies in the community will be the engine for communicating their services. Building brand awareness is a process, and the CBH should keep moving forward no matter the pace. A campaign to build the brand should remain flexible to enable growth or direction (Nathan, 2017). Proper promotion should be custom designed to mirror what sets the CBH apart from other mental health care providers within the community (Roberts, 2015). The integrated approach to properly promoting the CBH will concentrate on customer-driven public relations that reflects the intimate atmosphere the CBH provides (Blakeman, …show more content…
The ability to communicate effectively within the non-profit setting is paramount for success and growth. Its mission must be direct and strong. The director of a non-profit should mirror the organization’s mission and have the ability to provide strong effective leadership to implement the vision. If this leadership falls short, a domino effect is created (Bray, 2013). If the CBH intends to develop and evolve into a competitive, non-profit mental health care provider within the community, it must demonstrate continuity, trust, and transparency. A non-profit relies solely on grants and corporate/individual donors in the community. Philanthropists are a vital resource for non-profit organizations. Without these resources most charitable organizations fail. Unclear roles, lack of trust and poor communication within the CBH are red flags to potential donors (Bray,