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Cedar Fair Research Paper

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Cedar Fair, a publicly traded master limited partnership, consisting of 11 amusements parks, three water parks, and five hotels and campgrounds in California, Michigan, Minnesota, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia and Toronto, Ontario, has proven itself as one of America’s greatest family entertainment considerations. With “a record 24.1 million visits” in 2017, it happens to be growing at a sensational pace (“Cedar Fair, L.P. MarketLine Company Profile”, 2017). Engaging in campaigns to strength its image to reach its target market of family entertainment and vacationers alike, has earned Cedar Fair respected top honors at the Amusement Industry’s Golden Ticket Awards for Best New Ride, Best Kid’s Area, …show more content…

Cedar Fair is gaining ground on America’s number one vacation fixation, Walt Disney Parks and Resorts with its Cedar Point park in Sandusky, Ohio, ranking second. It’s acceleration among park goers is its ability to bring award winning rides like Cedar Point’s Millennium Force and Carowinds’ Fury 325. Cedar Fair markets the thrill of an adult experience while also catering to the need of a well rounded family day of fun with its alluring spaces of child friendly entertainment. Competing with the characters of Disney Entertainment, Cedar Fair has earned merchandising privileges to the Peanuts’ gang including the featured characters of Snoopy, Charlie Brown, Lucy and Woodstock (“Cedar Fair, L.P. MarketLine Company Profile”, 2017). For 2018, Cedar Fair introduced the “Pre-K Pass, a free admission pass for children between three to five years of age” for family friendly entertainment that considers the cost of the vacationing experiences for young growing families today (“Cedar Fair, L.P. MarketLine Company Profile”,

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