Celebrity Endorsements Analysis

Introduction

Celebrity endorsement means any individual that who are enjoys public recognition and use this recognition on behalf of the product by presenting it in an advertisement (Mc Cracken, 1989). They using a celebrity in advertising to promote a product or service is prevalent in advertising. In reality, approximately 20% use celebrity endorsement in all commercials advertisement.

It is great potential to the brand itself to manage well the brand equity when using celebrity endorsers to promote their product to the market. It is proves that using celebrity endorsers are more focus on their personal attitudes and increase their validity and also their persuasiveness. Besides that, source credibility typically viewed as a function of

His nickname is Kentucky Kid. He birth on 30th July 1981. Now his age is 34 years old. His birthplace at Owensboro, Kentucky,USA. He live at Owensboro, Kentucky, USA. His father’s name is Earl and his Mother name Rose. He has two brothers name is Tommy and Roger and two Sisters name is Jenny and Kathleen. He is an American professional motorcycle racer who won the MotoGP World Championship in 2006. Now he used Mercedes car AMG CLS 63. Her status is still single. His favorite actors are Martin Lawrence while his favorite actress are Mila Kunis and Minka Kelly. He always to watch sports channel tv in the home such as basketball, supercross and cycling. He likes to go Panama City, Florida during spring break. His favorite athlete is Michael Jordan (basketball player) and Lance Armstrong (road racing cyclist). His hobbies are riding dirt track and hanging with friends. He likes to listens Hip Hop music that rapping by Nappy roots, Jay-Z Drake and Eminem. His greatest achievement is winning ’99 AMA Pro Athlete of the Year and the MotoGP World Championship in 2006. He start race at young age. At 17 years old, he was racing under Honda RC45 superbikes while in high school. In 1999, he won AMA Supersport Championship on board a privateer Honda. In 2001, he become full racer season as an AMA superbike racer that within 40 points of winning the championship. In 2001, he won the Daytona 200 on a Honda Superbike and becoming the youngest ever AMA Superbike

She was born 23 March 1986. She is a Malaysian actress, model, television host and commercial model. Lisa Surihani is very suitable with components of components ease, celebrity attractiveness and celebrity credibility. Celebrity credibility means a primary reason for selecting a celebrity endorser. People who are trustworthy and perceived as knowledge about the product category are best able to convince others to undertake a particular course of action. This partially explains why most any product recommended by Lisa Surihani obtains success virtually overnight. We previously described the two components of credibility, trustworthiness and expertise, in the context of the TEARS model, so further discussion is unnecessary. She has many advertisement that had been made the advertiser such as Marigold Peel Fresh, Lip Ice, Silky Girl and Garnier. She is working ease with people in surrounding environment. Some celebrities are relatively easy to work with, whereas others are difficult stubborn, noncompliant, arrogant, temperamental, inaccessible or otherwise unmanageable. Then is celebrity attractiveness. In selecting celebrity spokespeople, advertising executives evaluate different aspects that can be lumped together under the general label attractiveness. As discussed earlier in the context of the TEARS model, attractiveness is multifaceted and includes more than physical attractiveness. It is also important to note that