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Celebrity Expectations: Positive And Negatively Effective Cases

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In endorsement fees, Michael Jordan made about 40 million dollars a year from companies like Nike, McDonald's, Hanes and General Mills. This made him one of the top celebrity endorsers ever (Kambitsis et al., 2002: 156). Nonetheless, it is argued that Jordan, to secure major product endorsements targeted to a broad audience, was a part in defeating racial barriers (Ruihley et al., 2010: 135).
2.3.2.2Negatively effective cases Along with Michael Jordan, Tiger Woods signed endorsement contracts worth $70 million or more with American Express, Nike, etc. (Kambitsis et al., 2002: 156). However, companies like Nike, Gillette, Gatordae, Electronic Arts felt the aftershock effects after news surfaced about how Woods cheated with numerous mistresses on his wife. To add to that, Woods' top five sponsors lost 2-3$ of their total market value (Graham, Jackson, Lee 2014: 271). After that incident, shareholder loss was a total of $5-12 billion for Nike, as it lost 105 thousand customers and $1.3 million in profits. Along with that, the whole gulf industry lost $6.2 million in profits. As for Woods, several companies dropped their endorsement deals with Woods as his reputation was risky to their profit margins and their brand image (Graham et al., 2014: 275). …show more content…

Precisely, it will focus on the effect on young adults and adolescents and how they either worship those celebrities or may have a psychological attachment to them. To young adults, how much they spend may show how attached they are to that celebrity. That celebrity may or may not be a positive influence on young

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Meanwhile, the NCAA makes $11 billion from a contract with CBS. The benefits that these players are collecting “have led to a black market for compensating athletes” (Birkenes and

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On February 19, 2010 Tiger woods, a well-known golfer, took to the stand in front of a small group of family members, cameras, and media personalities. The subject of the press conference was to apologize for the cheating spree that he went on while married to Elin Nordegren. Woods took to the stand bearing multiple pieces of paper which he read directly from. During the speech he carried no pity for himself but at the same time asked the media to respect his privacy and allow him to make the changes needed in his life. From that moment on, the criticism, mockery, and foolish jokes began to surround Woods and his family.

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His athletic abilities, good looks, and charitable personality makes him recognizable and successful in all his pursuits. Although Jeter embodies the transracial ideal, he is just the initial stepping stone for this stance. In the article “Driven: Branding Jeter, Redefining Race” by Roberta Newman, the writer analyzes the two specific endorsements in which Jeter’s biracial identity was not a main feature of the advertisement. Currently having transracial figures like Jeter, is just a trend and marketing tactic. Similar to what Leon Wynter mentions in the article, the transracial ideal sells because it is a “vision of the American dream” and is promoted by someone who was the highest earner in terms of “endorsement dollars” in 2007

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A confession to sex addiction. Rehab. Celebrated to scandalized, overnight. Woods’ manicured public image was ruined” (Cote). After the first affair was no longer a secret, a plethora of other stories and flaws that Tiger possess became evident.

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While normally something like that should have no impact on the sport as a whole, Woods’ popularity, shining personality, and historic achievements meant that any issues with his image had massive repercussions on all parts of the golf world. So, in his apology, Woods employed many of the core aspects of apologia. As Betsy Hill pointed out in “A Rhetorical Analysis of Tiger Woods’ Apology,” Woods spent 22% of his speech attacking the media to make them seem worse than him, tried to boost his reputation “with the discussion of his foundation,” and tried to move the incident into the context of a private marital affair that nobody should be hounding him about (11-12). These choices, while they seem basic, actually had a solid impact on people. Following the apology, 54% of people said they believed it was genuine.

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Tiger Woods is a prominent name and person in the world of sports, specifically in golf. The name and person is also prominent after the scandal of his womanizing became public which led to a lot of other derogatory stories and publicities about him. Due to all of these, Tiger Woods became less and less popular, and his game strategies are clearly affected. But as the saying goes that “you cannot put a good man down”, clearly, Tiger Woods has done a lot of good things in sports, specifically to the game he love so well. He may have put many people down for his indecency with women and his family life but he is still a king when it comes to golf.

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Why Professional Athletes Go Broke? Young athlete’s main goal to attain is to become a professional athlete. Many want to become a professional athlete due to the money, others for the love of the particular sport that they are interested in. There is a downside in becoming a professional athlete, that many young players are not aware of.

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Name, Image, and Likeness, or NIL, has recently come about in the college sports world, and some athletes have been “cashing in” (Carrasco). The idea of NIL gives college athletes of all levels a chance to make a profit; previously unheard of in collegiate athletics. The world of college athletics exists as a cycle that can trap athletes without a way to make money. Nonetheless, businesses and schools across the country have supported the newly implemented system in the hopes of supporting students in the future. Athletes of all sports draw millions of dollars to schools, but they get little compensation to show for it.

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It is made very apparent that that the main characters are every bit as obsessed with “things” as they are with celebrities, and there is absolutely an important connection there. The teens associate worth and meaning with materialism, the “Bling Ring” celebrates the idea

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Like the media, Hollywood has a significant impact on viewers to perceive life and to

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The speech given by Clare Boothe Luce to the Women’s National Press Club was controversial and even condemning of her audience. However, Luce pulls it off by gently preparing the audience for the criticism: she employs the fact that they invited her there to speak, a strong consideration for their feelings, praises of their profession, and a clear plea for open mindedness. She does things to create a peaceful and relaxed tone despite her words. She opens the speech with a paradox about being happy and enlightened; first saying she is “flattered” and honored, then she flips her original statement saying she is “less happy than you may think” (lines 3-4). Luce uses these positive terms to open her speech in order to set a specific mood, a mood that makes her intentions clear that she is not out to verbally assault the audience, but she is in fact going to critique and criticize them.

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Subsequently, the celebrities that are symbols for these products become a product in themselves. In some cases, we buy products purely because a celebrity has worn it, endorsed it, or has been associated with it in another type of way. A consumer’s inclination towards materializing a lifestyle of a celebrity leads to the merging of the corporate and the self. This is extremely prevalent with the Kardashian family. The Kardashian family became celebrities through their reality television show Keeping Up with the Kardashians.

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As a result, people’s attachments for tangible goods become more intense, especially celebrities. Celebrities have spent most of their lifetime persisting fame and wealth. However, their sufferings and sacrifices are eventually greater than common people. Everything that they do is exposed on social medias. They cannot do things that the average person can.

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In 1985, Michael Jordan teamed up with Nike and established Jordan Brand. In his article, “The Jordan Impact”, Kenneth Cortsen highlights how Jordan used his success on the court to help his marketing for his brand as well as others brands. For example, Cortsen quotes Graeme Turner who states that “one year after signing Michael Jordan for Gatorade’s “Be like Mike” promotion, Gatorade’s annual revenue had increased from $681 million to over $1 billion(Cortsen, par. 5). Through Jordan’s impact on his brand and other brands, it was evident he was making a serious impact on the realm of

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Negative impact of celebrities on youth Celebrities have a great impact on teenagers, which is a considerable problem nowadays. We have all been witnessing unacceptable behavior by teenagers and children as well, however it is most likely to be labeled as “they are teenagers, they will grow out of it sooner or later”, but such behavior just showed up in our generation, whereas it did not exist in our parent’s and grandparent’s generations. Such a problem might not affect the society in the meantime but it definitely will be affected in the long term when this generation takes over the decision-making role. Unfortunately teenagers have an easy access to the social media where all the news of celebrities is widely spread in all the social media

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