CenturyLink Inc. is an integrated communications company engaged primarily in providing an assortment of communications services such as broadband, voice, wireless, and managed services. Internal Performance Strategy: To enhance their communications services by offering a comprehensive bundle of services and deploying new technologies to further enhance customer loyalty. Mission: To be recognized as the first choice to serve the total communication needs of their communities. Vision: To improve lives, strengthen businesses and connect communities by delivering advanced technologies and solutions with honest and personal service. Values: Commitment to creating and maintaining an ethical business culture based on their Unifying Principles-- …show more content…
Revenue: In the five years to 2014, CenturyLink's internet access services revenue is forecasted to increase at an annualized rate of 32.8% to $9.3 billion. In 2013 CenturyLink Inc.’s revenue was $18,095 million which is 1.54% less than in 2012’s of $18,376 million. In 2011 their revenue was $15,351 million. Profit: In 2012 the company’s net profit was 777 million. In 2013 the company had a net loss of 239 million primarily due to goodwill impairment and a litigation settlement. Debt: As of 2013, their long-term debt is $20,181 million, excluding current maturities. Stock: CenturyLink’s stock 52 week range has been between $27.93 and $45.67. On October 22 of 2014 it was up by .39 since opening that day and closed at $40.09. Patents: CenturyLink has applied for a patent with the U.S. Patent & Trademark Office that proposes providing home monitoring using a customer's existing set top box (STB). They say its invention is intended to simplify home security for consumers. Legal Issues: In 2013 CenturyLink was charged a litigation settlement of $235 million. Industry …show more content…
This agency issues rules that are enforced to protect consumers and promote competition between Internet Service Providers. It also sets the rates that telecommunication companies are allowed to charge each other for exchanging online traffic. These laws and regulations can potentially cause for the company to incur significant expenses and can impact their ability to compete effectively. Technological trends The telecommunication industry has been experiencing remarkable changes in technology which is reducing the demand for CenturyLink’s traditional voice services. This will require the company to develop new products and services to keep up with the technology advances and be able to provide them to their customers. Otherwise, its ability to compete in the industry will be impacted negatively. An example of such technology that is highly demanded worldwide is cloud computing services which enable delivery of