Cessna and Embraer are some of the top companies at what they exist for in their own way. Let’s start with a little background information about the two. Embraer is one of the largest aerospace companies in the world producing commercial, executive, and military aircraft (Design: AG2). They are market leaders in commercial jets with up to 120 seats in each, and the fifth largest manufacturer of executive jets (Design: AG2). Cessna also produces business jets but is more known for their smaller aircraft. Cessna and Embraer differentiate their products from one another by the types of aircraft they have and the people they are geared toward serving. For example, Cessna does not have any commercial aircraft, whereas Embraer does. However, Cessna