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Chapter Eight Fairness Research

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Chapter eight Fairness and Ethics in Decision Making begins with perceptions of fairness. Fairness research has failed to fully explain how emotions influence fair judgments and perceptions of fairness. There are three factors that deviate from the rational model. First, Individual judgment deviates from expectations of supply and demand considerations. Second, why choices are made that are inconsistent with our economic interest. Third, social comparison processes that lead to decisions inconsistent with our preferences. Supply and demand consequences can seem unfair. The text provides a great example. The hardware store raised the price of snow shovels approximately 33 percent after a snowstorm. I can recall an example of this. A couple of
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