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Wikimedia's Weaknesses

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PRELIMINARY ANALYSIS
STRENGTHS
Wikipedia is a world-known brand
Nature reported that Wikipedia’s level of accuracy almost matches that of Enciclopedia Britannica
Well engaged community of activists who firmly believe in the mission
Wikipedia’s articles come at the top of virtually every Google search

WEAKNESSES
Educated people tend to do not trust it
Some articles are not very accurate
Wikimedia and its related projects are not as famous as Wikipedia
Less than 20% of contributors are women

OPPORTUNITIES
Uncapped markets open by the increasing Internet penetration desktop/mobile
Mobile penetration opens up to fast-food information: easy to access anytime everywhere
Visual is becoming increasingly important
English speaking population is increasing …show more content…

Partnerships with groups which promote leadership and subsequent involvement in the community.

EDUCATION
Target audience: people who needs to learn how to use Wikipedia for educational, but not only purposes. They are manly potential readers.
Creation of Wikimedia's clubs in universities/schools: Wikimedia explains how the community works, why it matters what level of involvement there could be, students can host fundraising campaigns, event and debates around Wikimedia’s themes.
Wiki goes to schools: hosting a virtual programme in which Wikimedia sends the Wiki Packages (videos) to high schools and then host a conference call in which students ask whatever question crosses their minds regarding Wikimedia.
Extension of the ambassadorship programme to other areas of the Global North, in particular to English Speaking areas (and English speaking schools).
Extension of the ambassadorship programme to whomever is interested in learning how to use Wikipedia, not just students - a support …show more content…

Adding a button “send to” to Wikipedias’ page.
Partnering with major cultural organizations/NGOs - if they have an exhibition/performance use a Wikipedia page as a reference say that it is Wikipedia - in that way they are also incentivated to curate the page.
Wikimedia’s Journal: creation of an online academic Journal focusing around Wikimedia’s issues, just like a normal Journal.
Creation of a Wikimedia Award: annual fundraising event in which three awards are given: one to someone who fought for FOI, one to someone who fought for Privacy…..voted by the community.

Internet Access
EXPANSION
Target audience: people who will benefit greatly from access to Wikipedia for educational purposes. They are mainly potential readers.
Exporting Wikimedia zero to at least hospitals/schools in the Global North and detention centers where the law allows it.
Collaboration with computer houses for the delivery of laptop/tablet to disadvantaged schools with Wikimedia free of charges.

Steps
EDUCATIONAL PACK
Creation of a “Wiki Package”: showing how Wikimedia works, including:
Jimmy Wales TED Talk mini-tutorial on how Wikimedia works focus on how Wikipedia

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