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Chevrolet Research Paper

226 Words1 Pages
Over the past 100 years the automobile market has radically evolved from 1912 when Chevrolet offered its first vehicle the Chevrolet Series C Classic Six to the modern offerings that boast over 20 different vehicles that is ever-changing and growing (Johnson, 2011). Although Chevrolet has various offerings that possess extremely different images, the core of the vehicles and the overall brand has one principle in mind. Which on the Chevrolet website it states “More Than A Century Of Ingenuity And Value” (www.chevrolet.com). Meaning that no matter what vehicle one purchases it will have value and be innovative and meet or exceed the current market. As long as the vehicles designed and sold meet the core principle of Chevrolet, it does not matter

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