Chevrolet's Attributes Of The Chevy Model

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The models sold under the Chevy brand hold very different attributes and images when compared to each other (Ferrell & Hartline, 2014). The variety of Chevy brands is a plus in terms of meeting the needs of the consumer (Ferrell & Hartline, 2014). (Ferrell & Hartline, 2014). Chevrolet offers many attributes with their product line ranging from heavy duty, delivery vans, full-size, mid-size, compact, and sub-compact (Ferrell & Hartline, 2014). Chevrolet offers trucks, vans, commercial vehicles, sport, luxury, sedan, and SUVs (Ferrell & Hartline, 2014). Chevrolet also provides many intangibles like design, performance, utility, quality, and self-image (Ferrell & Hartline, 2014). The Chevrolet attributes are all a plus in reaching a selectively

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