Chevy Suburban Marketing Mix

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Consumers in the market for a large SUV expect maximum passenger carrying capacity and top-range utility, features the Chevrolet Suburban delivers across its model line. The 2018 Suburban faithfully delivers what customers expect and rewards them with a long list of standard and available technologies. The 2018 Chevrolet Suburban is a full-size, long wheelbase SUV that seats nine people, and is sold in LS, LT and Premier trims, and in rear- and four-wheel drive configurations. All models come with a V8 engine paired with a six-speed automatic transmission. For 2018, the Chevy Suburban now includes LED daytime running lights on all models. Two new exterior colors, an RST package and dealer-installed performance upgrades round out the changes. Exterior The Chevrolet Suburban offers a powerful presence, occupying one of the longest …show more content…

Available features include high-intensity discharge headlamps, fog lamps, front and rear skid plates, aluminum wheels ranging in size from 18 to 22 inches, splash guards, a power sunroof, roof rack rails and a power liftgate. Interior The Chevy Suburban places the emphasis on spaciousness, offering ample room across all three rows. Shoppers may opt for a front 40/20/40 bench seat for three or bucket seats for two. The cavernous interior delivers clean lines with sensibly placed and spaced controls. Cargo space measures 39.3 cubic feet behind the third row, 76.7 cubic feet behind the second row and 121.7 cubic feet with the second- and third-row seats folded. Standard features include a tilt-and-telescopic steering column, three-zone climate control, cloth seats and split-folding rear seats. Upgrades are many and include a heated steering wheel, heated and ventilated power-operated front seats, an automatic dimming rearview mirror, heated outboard second-row seats and leather seats.