Chevrolet encompasses a variety of brand name vehicles, some of which are major successes while others are discontinued. By evaluating the diversity of vehicle models and sizes sold under Chevrolet there are evident strengths and weaknesses. According to Ferrell & Hartline, the Chevrolet brand has evolved over the years, yet it maintains the same theme as its origin: a quality vehicle with deep roots in Americas past (2014, p.411). Chevrolet will forever be branded with its star vehicles such as the Corvette, Camaro, Impala, Silverado, Suburban and more. Another strength evident in the Chevrolets product mix is synonymy with long lasting vehicles. In 2014, the Chicago Tribune reported its “20 longest lasting vehicles dominated by trucks, SUVs”