Despite the fact that Chick-Fil-A is closed on Sundays, the chain does not have many stores, it surpassed its number one competition KFC (Kentucky Fried Chicken) and became the nation’s number one leading fast food restaurants for chicken, we believe that Chick-Fil-A will remain the nation’s largest fast food chicken restaurants because: It’s family owned, its award winning high-status, its recognition for quick service industry, their products are made from all natural ingredients, their religious beliefs of not being open on Sundays, annual sales of millions of dollars each year and their demonstration of living code of ethics. As the nation’s largest fast food chicken restaurant, Chick-Fil-A made headlines this pass April of 2014 at toping …show more content…
"If we're living it every day, we don't need to talk about it” (Salter, 2014). Caring more for what the customers want and needs, Chick-Fil-A could care less about how much money is coming in each year. The company believes that real growth comes from the relationship that they have with customers and not sales. Chick-Fil-A spends over one million dollars each year on customer’s evaluation for their services. They also conduct a quarterly phone survey that consists of twenty questions that focuses on their five factors: taste, speed, attentiveness, courteousness and cleanliness. After each evaluation each Chick-Fil-A location gets a two page report detailing on what is working for that location and what is not (Salter, 2014). This negatively affects other fast food restaurants because they are building a personal relationship with each consumer and also giving them service touches that they do not expect from fast food restaurants. For example, if a new Chick-Fil-A restaurant is opened up by a chain, they go above and beyond to find Chick-Fil-A fans in that area. People, who come by and view the construction site and are excited about the new opening, get invited to dinner the night before the grand opening of the new restaurant. After the guess are served their free food, the staff gives each customers ten free coupons and encourage them to tell and give away those coupons to other customers that are not familiar with the restaurant. Not only does Chick-Fil-A spoil their customers but, they believe in them enough to trust them to sell their business and promote like a real fan will do. With this kind of relationship, Chick-Fil-A is also using free marketing tactics. Chick-Fil-A living code of ethics can be recognized and is organized as a reliable leader and five recognizable processes: The Attraction-Selection-Attrition Process, The Socialization Process,