Chick Fil A Essay

After researching and debating on multiple fast food restaurants that I enjoy, I chose Chick-fil-a. I chose Chick-fil-A because they are a military friendly restaurant and offers military members a free entry on Tuesdays. This military special sets them apart from other fast food restaurants. Chick-fil-A provides quality service and is known for selling real chicken with meals. After researching Chick-fil-A and McDonalds, people prefer Chick-fil-A over McDonalds and any other fast food restaurant. Chick-fil-A has steadily grown to become the largest fast food service chicken restaurant chain in the United States, Truett Cathy founded Chick-fil-A in 1946. According to Chick-Fil-A website Mr. Cathy founded Chick-fil-A, Inc. in the early 1960s

I believe Chick fil-a is in the Maturity stage because this has been a progressing business since 1946. Just last year, Chick-fil-A made 6 billion dollars in sales. Consumers are going to dwindle as a company continues to develop. Moreover, There are several fast food competitors on the market today such as McDonalds, Taco Bell, KFC, In-N-Out Burger, Jack in a box, and many others offering fast food. In the maturity stage the competitive environment become significantly important. Companies can increase their sales by trying different promotional tactics to keep their revenue growing. Chick-fil-A introduced many innovative concepts. To include Quick service Mall restaurants, Stand alone restaurants for high traffic locations, Drive-thru only outlets, Dwarf House offering full-service with an extensive menu, Truett’s Grill full-service '50s diner-themed concept, Truett’s luau offering seafood and Hawaiian inspired dishes, Licensed Non-Traditional Outlets offering Chick-fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations, and Satelite/Lunch-Counter offering service to customers in office buildings and high-traffic locations during peak lunch

In my opinion, the duration of each stage of the Product LifeCycle is not the same. I believe it is not the same, because the duration of each lifecycle phase can be controlled, to a certain extent. Particularly, the durations of each phase is based on if a company continues to market products, updates products or services, promote to attract customers, trail periods and several other factors. Some stages may last longer than the others but ultimately it is controlled. For example, if a product is at the Decline stage, the marketing director may chose to stop marketing the product. At this point the products will most definitely decline due to the lack of marketing. These factors can be manageable in other stages such as the maturity stage. The difference is in the maturity stage the product's features may continue to be updated periodically and there will be promotions to differentiate the product from the